Analytics Manager

Analytics Manager

The Analytics Manager is a key member of the Donor Data & Insights team, responsible for transforming complex fundraising data into actionable insights using a modern analytics technology stack (Blackbaud CRM, Snowflake data warehouse, Amperity Customer Data Platform (CDP), and Power BI). This role supervises the Donor Data Analyst and provides leadership in reporting and business intelligence functions. The role works closely with the Data Engineer on Snowflake and CDP architecture, collaborates with major gift and relationship fundraising staff to build a robust pipeline that supports one-to-one fundraising, and partners with the Marketing & Communications team to optimize use of the CDP for journey mapping and segmentation.

The Analytics Manager partners with Communications and Fundraising Leadership to create and maintain a clearly defined performance metrics dictionary. They standardize reporting frameworks and metrics across Fundraising, ensuring consistency and accuracy. They understand fundraising business programs and their strategies as they pertain to data informed decision making. They supervise the Donor Data Analyst, providing guidance and oversight on all fundraising analytics and reporting projects. They lead and supervise the development and maintenance of dashboards and automated analytics tools in Power BI, with direct oversight of the Donor Data Analyst's contributions. They evaluate appropriate use of Power BI apps, metrics, measures, workspaces, and context filters for integration with Blackbaud CRM. They create intuitive visualizations that help non-technical audiences quickly understand performance and impact. They leverage constituent data from Blackbaud CRM, Snowflake, Amperity, and AI research tools to create integrated donor profiles and opportunity assessments. They analyze data to identify indicators of donor capacity, propensity, and engagement. They recommend and implement scalable processes for providing prospect intelligence to regional development teams. They collaborate with the Data Engineer to optimize data pipelines and integrations. They work with Marketing & Communications stakeholders to understand segmentation use cases within the CDP. They collaborate with Amperity and the Data Engineer to provide modeling and data structures. They contribute to tech stack decisions supporting omnichannel donor journeys. They ensure Snowflake and Blackbaud CRM data structures support analytical and research needs. They define requirements for fields, segmentation logic, and dataset enhancements. They contribute to data validation and ensure accuracy and consistency. They prepare data-driven presentations, reports, and dashboards for leadership. They communicate findings clearly to technical and non-technical audiences. They support high-priority analysis requests with clear and actionable insights. They develop visual storytelling that communicates trends and recommendations.

Qualified individuals must be able to perform the essential duties of the position with or without accommodation. Ability to travel to the Rancho Palos Verdes office as needed. Ability to operate a desktop or laptop computer. Ability to access and produce information from a computer. Ability to understand written information.

Reports To: Territorial Senior Director of Donor Data & Insights