Lead Growth Marketing Strategist

Role Description

We’re looking for a data-driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals. In this role, you’ll own campaign strategy — and some execution — while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.

What You’ll Do

• Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
• Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
• Growth Tactics: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
• Data-Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
• Cross-Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
• Revenue Impact: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.

Qualifications

• 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
• Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
• Strong analytical skills and comfort using data to inform decisions and optimizations.
• Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
• Collaborative mindset — able to partner effectively across marketing, sales, and product.
• Curiosity and creativity in testing new tactics and scaling what works.
• Experience with Agile Marketing and Healthcare Industry marketing a plus.

Benefits

• The salary range for this position is $91,000 – $169,000 per year.
• Eligible for a company bonus or commission plan.
• Comprehensive benefits package, including medical, dental, and vision coverage.
• Unlimited paid time off.
• Participation in the company’s 401(k) plan with employer contribution.

Company Description

At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.

• Headquartered just outside of Boston, Massachusetts.
• Operates across North America, Europe, and India.
• Supports a growing global client base of more than 2,400 customers since our founding in 2011.
• Earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (2024 and 2025).
• Fosters a collaborative, inclusive culture where diverse perspectives drive innovation.