Director of Retail Sales

Baloo is a people operations group offering custom recruitment and consulting services. At Baloo, we know a company's most valuable resource is its people, and we are people experts! We will be the point of contact between you and Dr. Idriss during the recruitment process, acting as your trusted advisor and coach. We look forward to your interest. Dr. Idriss Skincare Brand | New York City Director of Sales, North America About the role Dr. Idriss is seeking a hands-on sales leader to grow our Sephora US and Canada business, with ownership of monthly sell-in and sell-through targets. Our priorities are accelerating core franchise sales, delivering successful innovation launches and improving field and dotcom productivity. You will identify opportunities, build persuasive commercial proposals and secure retailer commitments. You will lead three US market leads and our Canadian field partner, giving them clear goals, practical coaching and accountability for results. What You'll Own Serve as the primary day-to-day commercial contact for Sephora US and Canada across merchandising, planning and retail support teams. Own the account calendar, retailer meetings and follow-through. Build account plans and proposals that show value for Sephora, its customers and Dr. Idriss. Lead business reviews and negotiations, aligning with the President on major commercial decisions and investment. Pitch and secure placements, seasonal stories, sampling, CRM, education, events and dotcom support. Recommend assortment, exclusive, promotional and growth opportunities to the President & CMO, informed by category trends, competitors and shopper behavior. Sales performance and forecasting Own monthly sell-in and sell-through targets by market. Spot shortfalls early and execute quantified recovery plans with revenue impact, actions, owners and deadlines. Build sales plans from SKU and channel baselines, launch contributions and incremental programs. Diagnose gaps in availability, visibility and conversion, and prioritize by recoverable sales. Own rolling forecasts with Finance and Operations, tracking received, in-transit and open orders against targets. Report regularly on performance versus plan and the actions to close gaps. Work with Sephora planners and Operations on open-to-buy, replenishment, launch orders, purchase orders and inventory across stores and online. Launches Turn core and launch strategies into retailer commitments and field priorities, and align launch timing, forecasts and retailer support internally. Track launch performance, act on execution gaps and stock risks, and keep momentum going past the launch window. Field team Lead the market leads and Canadian field partner through clear goals, door priorities, coaching and accountability. Keep consistent field reporting that informs commercial, education and brand decisions. Cross-functional partnership and budget Coordinate functional owners, including Trade Marketing on submissions, product pages and retailer programming, to meet retailer deadlines. Keep the President and partners informed of performance, opportunities and risks. Manage commercial and field budgets, assess productivity and recommend reallocations. Qualifications Significant (8+ years) prestige beauty or skincare sales experience, including direct ownership of Sephora corporate relationships. Demonstrated success growing retail sales, recovering underperforming business and executing innovation launches. Detailed understanding of Sephora's commercial processes, operating calendar and growth opportunities. Evidence of personally securing retailer support and converting it into measurable results. Experience managing and motivating field employees, external partners and freelancers. Strong negotiation, presentation, commercial judgment and relationship-building skills. Demonstrated ownership of sell-in and sell-through targets, order-book reporting, monthly forecasting and quantified recovery plans. Ability to distinguish retail sales, wholesale receipts and recognized net revenue. Strong organization, commercial judgment and clear communication, with the ability to lead independently and collaborate effectively in a lean team. Availability for regular team management, timely retailer responses and agreed travel. #J-18808-Ljbffr