Associate Director of National Accounts Sales

Job Summary:

The Associate Director of National Accounts Sales supports the growth and effectiveness of the National Accounts organization through onboarding, coaching, customer engagement, and cross‑branch collaboration. Working closely with the Director of Sales, this role helps drive strategic initiatives, strengthen customer relationships, and align national account teams with organizational priorities. The position focuses on sales consistency, team development, customer satisfaction, and cross‑functional coordination to ensure strong execution across the organization

ESSENTIAL JOB DUTIES :

National Accounts:

• Lead onboarding, integration, and development of new sales representatives, including training schedules, materials, and sales enablement tools.
• Maintain and improve standardized onboarding programs, sales playbooks, and process documentation.
• Drive consistent adoption of sales processes, methodologies, and best practices across branches and subsidiaries.
• Partner with national account clients on capital planning, growth initiatives, and long‑term relationship development.
• Collaborate with the Director of National Accounts to transition newly acquired national accounts.
• Support National Account Sales Managers with competitive and profitable RFP pricing strategies.
• Conduct business reviews with national account customers to assess performance and identify improvement opportunities.
• Serve as a liaison between national account customers, sales leadership, operations, and strategic partners to ensure successful account management.

Sales Team Engagement

• Provide ongoing coaching, development, and performance support for sales representatives and leadership.
• Field Coach to reinforce onboarding, sales training, and customer engagement practices.
• Identify development needs and collaborate with sales leadership on coaching and growth plans.
• Ensure consistent adoption of sales processes, accountability standards, and customer engagement expectations.
• Coordinate sales meetings, training programs, and team development activities.
• Strengthen communication and alignment between sales, operations, and branch teams.
• Support customer onboarding, account transitions, service alignment, and implementation activities.
• Assist with issue escalation, problem resolution, and continuous improvement efforts.
• Support strategic growth initiatives, sales enablement programs, and adoption of sales tools and reporting platforms.
• Collaborate with IT to enhance reporting systems and customer data visibility.
• Maintain compliance, internal controls, and risk management standards.
• Travel as needed to support customer engagement, branch operations, coaching, and strategic initiatives.

Team Management:

• Build and support high‑performing teams by fostering a collaborative culture focused on engagement, accountability, and continuous improvement.
• Identify opportunities to improve operational efficiency, reduce costs, and streamline processes while maintaining exceptional customer service.
• Champion process improvement initiatives that enhance organizational effectiveness and customer satisfaction.
• Provide coaching, performance feedback, and professional development support while partnering with leadership on talent development and succession planning.

QUALIFICATIONS

The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications.

Education, Training, Certifications:

• BA, BS, MBA; or equivalent combination of education- preferred.

Experience, Knowledge, Skill Requirements:

• 5 years of experience in sales leadership, sales support, onboarding, training, or sales enablement preferred.
• 5 years of experience in fire protection, life safety, facilities services, or a related service industry preferred.
• Proven ability to collaborate effectively with operations, branch leadership, sales teams, and corporate stakeholders.
• Experience evaluating team performance and supporting talent development, workforce planning, and succession efforts.
• Skilled in managing multiple priorities and projects in a fast‑paced, growth‑focused environment.
• Strong leadership capabilities with experience supporting strategic initiatives and driving alignment and accountability.
• Ability to analyze business challenges, identify improvement opportunities, and implement solutions that enhance performance and customer satisfaction

Communication Skills:

• Ability to read, write, and communicate effectively in English with employees, customers, and the board of directors.
• Strong communication, presentation, and relationship‑building skills with the ability to influence across all levels.
• Demonstrated ability to coach and develop sales professionals and cross‑functional team members.

Systems and Software Skills:

• Proficiency with CRM platforms, sales reporting tools, Microsoft Office applications, and other business systems used to support sales and operational effectiveness.

Other Qualifications:

• Valid driver’s license with acceptable driving record required.
• Must be able to comply with SFNC’s Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement.
• Travel up to 35%

PHYSICAL & WORK ENVIROMENT REQUIREMENTS

Reasonable accommodations may be made to enable individuals with disabilities to perform Essential Job Duties.

Physical Requirements:

While performing the duties of this job, the employee is required to sit and stand for long periods. Employee will occasionally be required to drive, bend, kneel, balance, lift <20lb, walk, stand, ascend/descend stairs, reach above and below shoulders, stoop, and twist.

Work Environment:

Employee will consistently be required to work indoors in an office or remote setting, work alone and with others. Employee will frequently be required to travel. Employee will occasionally be required to wear appropriate personal protective equipment, as required by company safety policies.

We are fully committed to equal opportunities for employment to all individuals regardless of race, national origin, gender, religion, sexual orientation, disability, familial status, and any other classification protected under the law. We are an Equal Opportunity, Affirmative Action employer.

While this job description is intended to be an accurate reflection of the position, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

#LI-JC1

Are you interested in working for the nation’s leading fire protection company and beginning a rewarding and satisfying career that helps save the lives of thousands each year? Do you want to be a part of a growing and expanding team of industry experts? If so, exploring career opportunities with Summit Fire National Consulting may be right for you!

Summit Fire National Consulting , a subsidiary of SFP Holding, Inc. (Summit Companies), is a full-service company for active and passive fire detection, suppression, and security with a full suite of national capabilities that includes fire protection engineering and consulting, and fire protection system design, installation, testing, inspections, and maintenance. We serve customers across many verticals on a national scale. We’re proud of our well-deserved reputation for quality work that’s completed by our talented workforce at local branches. Summit Fire National Consulting is a dynamic organization with endless growth opportunities spanning over 90 locations with coverage in all 50 states.

Our company is consistently recognized for service excellence in the fire protection industry. Summit Fire National Consulting supports trade skills and workforce development. Many members of our leadership team serve on NFPA code compliance committees, regional safety boards, and support technical education in local schools. Summit Fire National Consulting supports employees in their professional development by offering continued development, training, and education by encouraging NICET and other career-advancing certifications. We continually strive to be the Employer of Choice for highly motivated team members who want to succeed in a high-growth environment. We encourage initiative, independence, diversity, and personal career growth.

Demonstrating the combination of experience, knowledge, and customer service is the key to our performance and helps us achieve our goal of providing the highest quality fire protection services possible to protect lives and property.

Benefits

Summit Fire National Consulting offers extensive training opportunities, career advancement, competitive pay, bonus opportunities, along with an industry leading and affordable benefits package for eligible employees. Our benefits package includes:

• Paid Vacation and Holidays
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Plan with Company Match
• Flexible Spending Accounts
• Long-Term Disability – Employer Paid
• Short-Term Disability – Employer Paid
• Additional Voluntary Ancillary Benefits such as Accident and Hospital Indemnity
• Life Insurance for Team Members and Dependents
• Employee Assistance Program
• Employee Referral Program

Our Core Values

PIPE

• We are PASSIONATE about life safety
• We have INTEGRITY (Do the right thing)
• We work in PARTNERSHIP with our customers and community
• We constantly strive for OPERATIONAL EXCELLENCE (Do things right)

Summit Fire National Consulting participates in E-Verify & in alignment with our commitment to safety, we promote a drug-free workplace. Summit Fire National Consulting is an equal-opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability.