Growth Marketing Channel Manager

Growth Marketing Channel Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Channel Manager based in the United States.

This is a high-impact growth marketing role focused on driving efficient customer acquisition across major digital channels. You will own paid social and Google campaigns across TikTok, Meta, and Google, with direct responsibility for performance and growth outcomes. The role combines hands-on campaign management, budget optimization, creative experimentation, and rigorous performance analysis. You will work closely with Creative, Social, Analytics, Operations, and Growth teams to improve the entire acquisition funnel. A strong focus on testing will enable you to identify winning creative and campaign strategies and scale them rapidly. You will also help develop AI-native approaches to marketing experimentation and execution, bringing new tools into everyday workflows. This opportunity is ideal for a proactive performance marketer who thrives in a fast-moving, highly entrepreneurial environment and enjoys turning data into measurable growth.

Accountabilities

• Own paid acquisition channels: Manage day-to-day execution, optimization, and scaling of campaigns across TikTok, Meta (Facebook and Instagram), and Google, including UAC, Search, Performance Max, and YouTube.
• Optimize growth performance: Manage budgets, targeting, bidding strategies, and campaign structures to achieve efficient customer acquisition against CPA, ROAS, and conversion objectives.
• Drive creative experimentation: Partner with Social and Creative teams to run high-volume creative tests, identify winning concepts, and rapidly scale high-performing ads.
• Analyze and improve campaigns: Monitor performance closely, identify opportunities, scale successful campaigns, and optimize or pause underperforming initiatives based on data.
• Improve full-funnel performance: Collaborate with Operations, Analytics, and Growth teams to strengthen tracking, attribution, measurement, and overall acquisition performance.
• Develop AI-native marketing workflows: Incorporate AI tools and strategies into campaign testing, execution, analysis, and optimization to increase speed and effectiveness.
• Translate insights into action: Turn campaign data and experimentation results into scalable growth strategies and recommendations.
• Own outcomes with urgency: Take a proactive, hands-on approach to identifying opportunities, solving problems, and executing initiatives that drive measurable customer growth.

Requirements

• Experience: 5+ years of experience in performance marketing, paid social, growth marketing, or a related discipline, ideally within a B2C or fintech environment.
• Paid media expertise: Demonstrated hands-on experience managing and scaling campaigns across paid social and Google advertising platforms.
• Performance optimization: Strong analytical capabilities and proven experience optimizing campaigns against CPA, ROAS, conversion rates, and other acquisition metrics.
• Creative testing: Experience developing structured creative testing programs and using performance insights to inform scalable acquisition strategies.
• Cross-functional collaboration: Ability to work effectively with analytics, product, creative, operations, and growth teams to achieve shared objectives.
• Analytical mindset: Comfortable interpreting large volumes of performance data, identifying trends, and making decisive optimization decisions.
• AI fluency: Demonstrated willingness and ability to incorporate AI tools into daily marketing workflows, testing, analysis, and execution.
• Ownership mentality: Highly proactive, driven, and comfortable operating independently in a fast-paced environment where priorities can evolve quickly.
• Builder mindset: Low-ego, execution-oriented approach with a strong bias toward action, experimentation, learning, and measurable results.

Benefits

• Compensation: Competitive base salary of $130,000–$160,000, depending on level, responsibilities, location, skills, and experience.
• Equity: Stock options providing employees with an opportunity to participate in long-term company growth.
• Health benefits: Health benefits available from Day 1.
• Retirement: 401(k) plan with company match.
• Remote flexibility: Remote-friendly role for candidates based in the United States.
• Time off: Flexible time off (FTO).
• Career growth: Opportunities to grow within a high-growth organization and take on meaningful responsibilities.
• Impactful environment: Mission-driven, inclusive culture where employees are encouraged to build, execute, experiment, and make a measurable impact.
• Collaborative culture: Opportunity to work alongside ambitious, low-ego professionals in a fast-moving environment.