Channel Marketing Manager

Job Title

Job Description

Benefits

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance

Responsibilities

• Evaluate and improve existing channel marketing strategies.
• Proficient in launching new products within the professional channel
• Develop new channel marketing strategies and implementing marketing plans.
• Target specific channels to promote products and services.
• Optimizing marketing campaigns to improve their return on investment (ROI)
• Analyzing campaign results
• Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments
• Manage process, policies and procedures for setting/maintaining pricing
• Work closely with Category Marketing for tool development
• Collaborate with sales to support customer needs to drive sales growth.
• Work with category marketing on new product launches
• Support distribution in store point of purchase
• Support for Marketing Development Fund program
• Management of literature repository

Required Skills

• Familiarity with industry (HVAC, Residential new construction, smart home, etc.)
• Understanding of B2B sales, distributor channels, and associated pricing models
• Ability to plan, organize, control, and coordinate multiple activities
• Ability to communicate clearly in both verbal and written formats to all stakeholders
• Ability to present in person to senior leadership teams and other key stakeholders
• Ability to develop and maintain relationships with all stakeholders, including finance leaders, sales leaders, category marketing, leaders, law department leaders, product development, and engineering
• Strong knowledge of MS Office applications, including Excel, Word, PowerPoint, etc.
• Familiarity with SFDC SAP/HANA and/or similar enterprise ERP systems
• Deadline focused
• Understanding of market development funds

Prerequisites

• Candidate shall have minimum of 5 years' experience with B2B sales and marketing, demand generation, and/or distribution channel management
• Expertise in Salesforce.Com, Tableau toolsets, and related MRP systems is highly prized
• Expertise in team building / supervisory skills
• Ability to demonstrate required skills listed above.
• Bachelor's degree or higher, or equivalent knowledge/experience

Flexible work from home options available.

Compensation: $120,000.00 per year