Product Marketing Director
$184k - $294.4kFull-time
Calix
Role Description
Calix is seeking a highly skilled and experienced Product Marketing Director, Managed Business, focused on turning strategic market opportunity into scalable growth. The Product Marketing Director will be responsible for a portfolio of property/enterprise network gateways, Wi-Fi, Ethernet switches, and managed services, along with their supporting software and management platforms. The product marketing director will drive:
- Top-to-bottom product and solution messaging
- Value propositions
- Product launch and software release marketing
- Serve as the product-level source of truth for cross-functional go-to-market teams
You will partner tightly with product leaders to influence the roadmap; work closely with sales to drive product adoption; collaborate with customer success to develop customer enablement programs; and translate technical capabilities into clear business outcomes for managed service providers.
Qualifications
- 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems.
- Deep knowledge of managed services business models and partner-led go-to-market motions.
- Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use-case definition, and go-to-market execution.
- Proven success in establishing credibility in a market where the company is a new entrant.
- Proven ability to lead complex, cross-functional launches spanning product, sales, support, communications, partner, and demand generation teams.
- Strong grasp of the product lifecycle — market input, concept, validation, launch readiness, release communications, and feedback loops.
- Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content.
- Ability to translate technical products and market insight into compelling business value and actionable field enablement.
- Excellent executive communication, storytelling, and stakeholder management skills.
- Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations.
- Able to support periodic bursts of travel up to 20%.
Requirements
- Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based segments.
- In-depth understanding of property/enterprise Wi-Fi, networking, managed network services, and their supporting software and management solutions.
- Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums.
- Experience leading the organizational change required to take new products into unfamiliar markets, including aligning stakeholders, adapting go-to-market processes, defining new buyer and partner motions, and helping established teams operate successfully outside their historical market focus.
Benefits
- The base pay range for this position varies based on the geographic location.
- San Francisco Bay Area: 184,000 - 294,400 USD Annual
- Select US Metros and States: 160,000 - 256,000 USD Annual
- Other US Locations: 144,000 - 230,400 USD Annual
- This role may be eligible for a bonus as part of the total compensation package.
Vacancy posted 2 days ago
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