Associate Director, HCV Marketing, DTP Promotions

Gilead Sciences seeks an Associate Director of Direct-to-Patient Marketing to lead promotional strategies and campaign execution for EPCLUSA and its authorized generic. The role involves developing digital and traditional marketing initiatives, managing agency partners, and collaborating across functions to reach undiagnosed HCV patients in the US.

Responsibilities

• Lead patient execution strategy in the US and develop HCV marketing initiatives aligned with market insights
• Develop and execute direct-to-patient tactical initiatives including digital, social, print, and SEO/SEM campaigns
• Manage multiple agency partners to deliver strategy-aligned work on timeline and budget while measuring outcomes
• Conduct qualitative and quantitative analysis to optimize resource allocation and drive continuous campaign improvement
• Coordinate cross-functionally with Digital Strategy, Sales, Legal, Regulatory, Medical, and other stakeholders for integrated execution

Requirements

• Bachelor's degree with 10+ years experience, or Master's degree with 8+ years, or Ph.D. with 2+ years
• 8+ years pharmaceutical or biotech industry experience; 3+ years promotional marketing preferred
• Project management expertise with planning, prioritization, execution, and analytical assessment
• Strong media strategy and budget management skills with demonstrated ROI analysis capability
• Understanding of US payer landscape, healthcare policy, and biopharmaceutical regulatory requirements
• Excellent interpersonal and communication skills; ability to lead cross-functional teams and strategic partners
• Experience analyzing customer insights and digital marketing metrics in competitive healthcare markets