Digital Marketing Manager

Digital Marketing Manager

Schneider Electric is seeking a Digital Marketing Manager to drive the planning, execution, and continuous improvement of our digital marketing programs across the US market. This role is responsible for leveraging a mix of digital channels to deliver measurable business outcomes, while working in close partnership with business units and agency partners. This position is open to candidates currently based in Raleigh, NC or Nashville, TN. The ideal candidate brings a balance of strategic thinking and "hands-on-keyboard" experience; someone who can interpret performance data, make informed decisions quickly and translate insights into impactful marketing actions. This individual will play a key role in expanding digital reach, strengthening brand visibility and accelerating pipeline generation.

Key Responsibilities:

• Define and deliver digital marketing plans that directly support business priorities and revenue growth targets
• Orchestrate multi-channel marketing initiatives across paid media, search, email, virtual events and other digital platforms to maximize reach and engagement
• Build and execute audience-centric campaigns designed to guide prospects from initial awareness through conversion
• Oversee day-to-day management of paid and non-paid media across digital platforms and marketing automation tools, ensuring strong performance against efficiency and pipeline goals
• Introduce structured testing (e.g. A/B testing, audience segmentation, creative optimization, etc.) to continuously improve campaign effectiveness
• Monitor and evaluate performance using analytics tools and dashboards; synthesize findings into clear recommendations that shape future targeting, messaging and investment decisions
• Proactively uncover performance trends, identify areas for improvement and adjust strategy and channel-mix based on data and evolving market conditions
• Partner closely with the Digital Customer Experience (DCE) team to continuously adapt digital strategies in response to the evolving impact and emerging opportunities of GEO, ensuring programs remain effective, relevant, and aligned to business goals
• Collaborate closely with internal teams, including Program Managers and business stakeholders, as well as agency partners, to ensure marketing efforts are aligned with commercial objectives
• Serve as a strategic partner to stakeholders, helping them effectively leverage digital channels to support customer engagement and business development
• Bring the Schneider Electric brand to life through engaging digital experiences and content that reinforces thought leadership and resonates with target audiences
• Stay informed on emerging digital approaches, tools and AI-driven capabilities, applying new ideas to improve marketing effectiveness

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• 5+ years of experience in digital marketing, demand generation, or performance marketing, ideally within a B2B environment
• Demonstrated success running integrated campaigns across paid media, email, and social channels
• Hands-on experience with key marketing platforms such as Google Ads, Salesforce Marketing Cloud, Cvent or similar tools
• Strong analytical mindset with the ability to interpret performance data and take action to improve results
• Familiarity with testing methodologies, audience segmentation, and conversion rate optimization techniques
• Excellent written and verbal communication skills
• Strong organizational capabilities with the ability to manage multiple initiatives simultaneously
• Proven ability to work both independently and collaboratively in a cross-functional environment

At Schneider Electric, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work. Our Total Rewards is our way of saying: "We see you. We value you". It's more than just pay and benefits- it's a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.

For this U.S. based position, the expected pay range is USD 101,600 - USD 152,400 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.

Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric apply today!