Global Integrated Campaign Manager

Global Integrated Campaign Manager

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, PayPal, Visa and many others — rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we "Dream Big", "Win Together", "Keep it Simple", and "Make it Happen". These values are our foundation!

As Global Integrated Campaign Manager, you will be the connective tissue between Sinch's global brand strategy, regional marketing teams, product marketing, and comms orchestrating integrated campaigns that land consistently across paid, owned, and earned channels.

You will connect Sinch's campaign narrative to the right audiences, in the right channels, at the right moments across the year. That means developing deep expertise in the B2B paid media landscape, owning end-to-end campaign activation from brief to in-market, and partnering with regional leads across APAC, EMEA, LATAM, and North America to ensure global consistency with local relevance. Flagship industry events are part of how you bring campaigns to life in market — one important channel touchpoint among many.

This is a high-ownership, high-visibility role that sits at the intersection of strategy and execution. You thrive on making the complex feel simple taking technical B2B messaging and turning it into clear, actionable execution plans that reach the right buyers and move the business forward.

Integrated Campaign Activation & Execution

• Own the end-to-end activation and execution of Hero campaigns and Campaign-in-a-Box frameworks — ensuring every element ladders up to the campaign positioning and business narrative set by Brand leadership.

• Build channel activation schedules across paid, owned, and earned media, ensuring messaging consistency, creative alignment, and measurable distribution.

• Own paid channel briefs —ensuring full alignment to the campaign narrative and creative direction.

• Apply an experimentation mindset, track performance against pre-defined KPIs, and surface optimization recommendations to Brand leadership through the monthly Campaign Business Review.

• Coordinate Sinch's activation at Tier 1 industry events — connecting event presence to the relevant Hero campaign moment and ensuring messaging, creative, and content distribution are aligned before, during, and after each event.

Paid Media Strategy & Content Distribution

• Develop and maintain a comprehensive understanding of the paid media landscape across Sinch's priority audiences across products.

• Build and own distribution plans across the B2B paid media landscape — including programmatic display, paid social, content syndication, and search — maximizing reach and relevance within budget.

• Build a documented audience-to-channel media framework for every campaign cycle, translating buyer research and channel data into actionable targeting strategies.

• Bring paid media insights forward to monthly campaign reviews to inform 'double down or stop' decisions across the active campaign portfolio.

Regional Collaboration & Global Consistency

• Serve as the primary campaign point of contact for regional marketing leads across APAC, EMEA, LATAM, and North America — balancing global campaign consistency with local market relevance.

• Navigate complex, matrixed organizations with confidence — coordinating across PMM, Comms, Creative, and Digital Growth to keep activations on track without losing momentum.

• Partner with regional teams to ensure Sinch's presence at flagship industry events is connected to the global campaign narrative — on messaging, creative, and content distribution.

• Provide regular campaign status updates, performance reports, and activation summaries to the Brand Director, enabling confident leadership reporting to the CMO and regional leadership.

• Build strong working relationships with external agencies, media partners, and event vendors, managing expectations and deliverables with professionalism and clarity.

Skills & Capabilities

• Exceptional at making the complex simple, you can take technical products, nuanced positioning, or ambiguous briefs and turn them into clear, actionable execution plans.

• Deep expertise in B2B paid media, you understand how to build and optimize distribution plans across programmatic display, paid social, content syndication, and search.

• Strong operational discipline balanced with strategic awareness; you understand the big picture and know how to execute at the detail level without losing sight of either.

• Excellent communicator and collaborator, with the confidence to manage up and the empathy to work laterally across cultures and time zones.

• AI-fluent you actively incorporate AI tools into your workflow to move faster, work smarter, and improve output quality.

• Proficient with Salesforce MC (nice to have), Asana, Figma, Canva, Google Ad suite, Reddit & StackAdapt.

• A track record of connecting campaign performance data to strategic recommendations not just reporting numbers but driving decisions.

Requirements

• 7+ years of experience in B2B marketing, with a strong foundation in integrated campaign execution at a technology company or agency.

• Demonstrable experience managing global or multi-regional campaign activations in a matrixed environment — coordinating across APAC, EMEA, LATAM, and North America.

• Deep hands-on experience across the B2B paid media landscape programmatic display, paid social, content syndication, and search, with a track record of building and optimizing distribution plans.

• Experience activating campaigns at or around major industry events, working in coordination with regional or field teams.

• Background in or familiarity with CPaaS, cloud communications, SaaS, or adjacent enterprise technology markets is highly desirable.

Our Hiring Process

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page. No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

• Stay Healthy: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• Care for Yourself: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• Secure Your Future: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• Take a Break: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• Put Family First: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• Work Wherever: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• Make an Impact: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Salary:

The annual starting salary for this position is between $100,000.00-$120,000.00. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 4/27/2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

This role is remote. Candidates must currently reside in and be eligible for employment in one of our hub cities: San Antonio, Chicago, Denver or Atlanta. Relocation and visa sponsorship are not available for this role