Creative Strategist (International Hire)

Creative Strategist Remote – International Contractor This is a fully remote international contractor role for candidates located outside of the United States.

Position Overview

The Creative Strategist will own the development of performance-driven creative for paid social and other growth channels — from initial hypothesis through concept, brief, production direction, and post-launch analysis. This role sits at the intersection of strategy, creative, and performance: you’ll translate audience insight and campaign data into testable creative concepts that move business metrics.

Key Responsibilities

Strategy & Research

Develop creative strategies aligned with client growth goals across the full funnel (awareness, consideration, conversion, retention) Conduct customer research — review mining, support tickets, sales calls, surveys — to surface insights that drive new angles, hooks, and value propositions Run regular creative teardowns of competitors and category leaders; maintain a swipe file and inspiration library Build messaging frameworks grounded in established models (e.g., Jobs-to-be-Done, Eugene Schwartz awareness levels, value-equation thinking) Creative Production & Briefing

Write creative briefs that include hypothesis, audience, channel, format spec, and KPI — not just creative direction Develop ad concepts across formats (static, video, UGC, talking head, mixed media) for paid social and adjacent channels Brief and direct UGC creators, editors, designers, and freelance production partners Maintain a consistent creative output cadence and a healthy pipeline of concepts in market Performance & Iteration

Own a hypothesis-driven creative testing roadmap with clear variables (hook, angle, format, offer) and pre-defined success metrics Analyze creative performance in tools like Motion, Atria, Triple Whale, Meta Ads Manager, or equivalent and translate findings into the next round of concepts Partner with paid media to diagnose creative fatigue, scale winners, and retire losers based on thresholds for CPA, ROAS, hook rate, hold rate, and thumb-stop rate Lead post-launch analyses and retros that turn results into shareable learnings across the team Collaboration

Participate in client meetings and present strategic recommendations clearly and professionally Collaborate across internal teams (paid media, account, design) and external partners Stay current on marketing trends, AI tools, consumer behavior, and emerging digital platforms Required Qualifications

MUST have 2+ years specifically in performance/direct-response creative for paid social — ideally in DTC, B2B SaaS, or agency contexts Portfolio with at least 3 case studies showing: starting hypothesis → creative concept → result → learning. No portfolio, no interview. Demonstrated quantitative literacy: comfort reading dashboards, calculating lift, understanding statistical significance basics, and clear command of CTR, CVR, CPA, ROAS, hook rate, hold rate, and contribution margin Strong writing chops in short-form ad copy, hooks, and scripts (15s / 30s / 60s) Excellent verbal and written English; comfortable presenting to clients in professional settings Strong understanding of customer psychology and at least one consumer behavior framework (e.g., JTBD, Schwartz awareness levels) Hands-on experience with AI creative and production tools — e.g., Midjourney, Runway, ChatGPT/Claude, ElevenLabs, CapCut, Descript, Figma Experience briefing and directing video creative (UGC, talking head, mixed media), not solo production only Strong organizational and project management skills with a high level of accountability and responsiveness Minimum 3–4 hours of daily overlap with US Eastern Time Preferred Qualifications

Experience working with remote international teams Experience in growth-stage companies or agencies Familiarity with creative analytics platforms (Motion, Atria, Triple Whale) and ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads) Background managing or mentoring junior creatives, freelancers, or production teams Work Environment

Fully remote global team Asynchronous-first work environment with regular synchronous collaboration Collaborative and fast-moving environment Results-oriented culture focused on innovation, execution, and continuous improvement Regular communication through virtual meetings, messaging platforms, and collaborative project tools Compensation & Benefits

Compensation: $40,000 – $50,000 USD per year (depending on experience, expertise, and scope of work) 12 paid holidays annually 18 days of paid time off (PTO) annually