Director, Product & Integrated Marketing (Lawrenceville)

What we need

The Director, Product & Integrated Marketing will play a pivotal role in creating and planning marketing strategy across all product lines. You will have the unique opportunity to shape and build this critical function, driving the success of our products through innovative product narratives and comprehensive marketing strategies. This role requires a forward-thinking individual who can blend data-driven insights with creative thinking to influence product innovation and disrupt the category. You will be responsible for developing and implementing comprehensive go-to-market plans, driving product positioning and messaging, and overseeing integrated marketing campaigns to promote our products effectively in the market.

About Us:

Telementum was established in 2021 as a holding company for some of the largest and most recognized brands in mobile accessories. From product, distribution, logistics, and business insights, Telementum is changing the category with fresh solutions to our customers challenges and outstanding products to consumers. Our portfolio of brands include:

Speck Products is the OG of the mobile accessories category. Founded in 2001 and headquartered in San Mateo, California, Speck has gained recognition for its innovative and stylish cases that offer both protection and personalization for consumers' devices. Speck's cases are known for their durability, impact resistance, and slim profiles. Speck continues to innovate and expand its product offerings with the introduction of ClickLockTM attachable accessories and true wireless earbuds in 2023.

Alphacomm custom designs, manufactures and distributes wireless accessories to over 18,000 points of distribution, primarily in the Prepaid wireless market in North America. Alphacomm leads the wireless industry in the number of carrier brands managed and is the first to market carrier-licensed accessory portfolios for over fifty devices launched annually. In-house brands, Quikcell and BosBos , are leading brands designed and manufactured by Alphacomm for the Prepaid channel.

Key Responsibilities:

• Develop strategic product marketing plans to drive awareness, demand, and adoption of our products.
• Collaborate with cross-functional teams including product management, sales, and design to define product positioning, messaging, and value propositions.
• Provide world-class deliverables to differentiate our products in the market, including product positioning and messaging, product naming, and competitive positioning.
• Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals.
• Create a robust promotional strategy leveraging both qualitative and quantitative data to support broader revenue goals.
• Develop and manage integrated marketing campaigns across multiple channels, including digital, PR, affiliates, social media, email, events, and in-store activations.
• Lead the development of go-to-market strategies and launch plans for new products, ensuring alignment with business objectives and target market needs.
• Drive the creation of business and marketing presentations as sell-in tools to key customers or when responding to RFPs to gain business.
• Collaborate with Product Management and Marketing peers to analyze market trends, competitive landscape, and customer insights to identify opportunities for differentiation and growth.
• Manage relationships with external agencies and vendors to meet/exceed expectations.
• Provide leadership, guidance, and mentorship to a team of marketing professionals, fostering a culture of collaboration, innovation, and excellence.

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 7+ years of experience in product marketing, integrated marketing, or related roles.
• Deep understanding of product management principles, market segmentation, and customer insights.
• Experience partnering with creative teams, including briefing requests and providing clear direction.
• Excellent communication and presentation skills, with the ability to collaborate effectively across all levels of the organization.
• Experience managing cross-functional teams and leading projects from conception to execution.
• Eligible to work in the United States.

Insurance

• Medical
• Dental
• Vision
• Voluntary Short-Term Disability
• Voluntary Supplemental Life/AD&D
• Voluntary Accident
• Voluntary Critical Illness
• Company paid Long-Term Disability
• Company paid Basic Life/AD&D

Time Off

• 11 total holidays, including 4 Floating Holidays which are employee chosen dates.
• Generous PTO policy

Retirement

• 401k (Traditional and/or Roth options)
• 401k company matching