Manager, Integrated Marketing

Position Summary

This role is not eligible for immigration sponsorship


Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

• Strategy Development & Execution - Assist with the development and execution of the TV/Audio marketing strategy for Samsung TV/Audio lineup
  • Assist with integrated marketing programs to support strategic product launches and brand building initiatives to drive brand desire and preference
  • Responsible for certain key products/campaigns from strategic/creative brief through to campaign execution
  • Translate product launches, seasonal priorities (Key Commercial Moments), and business objectives into full-funnel marketing plans
  • Support the development of integrated campaign strategies spanning paid media, social/influencer, digital, partnerships, CRM, shopper marketing, and creative - ensuring consistent messaging and brand experience across all consumer touchpoints.
  • Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objective, and develop processes for collecting consumer insights to build marketing strategies
  • Assist in reviewing marketing goals and KPIs that align to business goals
  • Gain alignment from all stakeholders including Executive Management, Management, Product Marketing, and Samsung HQ
• Campaign Development & Execution - Assist and drive the creative development of consumer marketing campaigns
  • Develop and deliver creative integrated marketing briefs for communications development across TV, digital, social, earned, etc.
  • Partner with the consumer insights team to on consumer testing of positioning and creative concepts through final execution.
  • Deliver insights, make recommendations and execute changes across integrated marketing campaigns and making iterations when possible
  • Prepare decks and documents that help ensure alignment among internal stakeholders including executive management, product marketing, global HQ and others
  • Collaborate with brand design and legal teams to ensure all assets are approved by all teams
  • Localize assets from global HQ for use in campaigns and digital, social and experiential
• Campaign Performance & Reporting - Develop executive-ready campaign recaps and business performance reports
  • Consolidate channel campaign performance across media, retail, PR/social, CRM, s.com, and translate into actionable insights/recommendations
  • Support leadership presentations and executive updates
• Marketing Program Management - Perform day-to-day management of budgets and own the financial approval process.
  • Create and submit project proposals into the Samsung procurement bid management system (BQMS)
  • Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers
  • Review marketing assets with key departments like legal and brand design teams

Skills and Qualifications

• 7+ years in consumer marketing/integrated marketing/brand strategy, or GTM planning preferably in consumer-packaged goods or electronics industry.

• Demonstrated strategic planning skills.

• Experience developing and managing integrated marketing campaigns across multiple channels

• Experience collaborating with agencies and cross-functional teams

• Proven ability to manage multiple stakeholders in a fast-paced environment

• Excellent communication, presentation and decision-making skills

• Exceptional Power Point skills, proficient in all other MS Office products

• Excellent with Excel, analyzing data and creating easy to read dashboards.

• Bachelor's Degree required, MBA preferred

Life @ Samsung -

Benefits @ Samsung -

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

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