Founding Outbound SDR (Remote) - Commercial Real Estate

Description:

About Kocal Properties

Kocal Properties protects commercial owner-operators' focus, cash, and legal safety by making their property owners’ associations flawlessly governed and practically invisible. For 20+ years (founded in 2003 in Folsom, CA), we’ve helped boards of office, industrial, and mixed-use associations keep their buildings financially boring and operationally sound across California, Nevada, Arizona, Texas,s and Florida.

We believe in high standards, hard work,rk and helping others win.

Why this role is different

You’ll be the tip of the spear, working directly with our President, a proven closer with $80M+ in career sales, with daily 1-on-1 coaching. You’ll see first-hand how he thinks about pipeline, urgency, and objections: the kind of learning that sets up a whole sales career.

You’ll work a named, high-value market, not random lists, with tools and data provided.

What you’ll do

You’ll own outbound prospecting into 521 commercial association board members and 1,177 commercial real estate brokers who can refer them. Your job is to start smart conversations, book qualified 20-minute “Invisible Association Briefings” for the President to run and close, and recruit brokers into our referral partner program. This is 100% outbound: no inbound, no order taking.

• Make 60–80 outbound dials, send 15–20 targeted emails,s and complete 10–15 LinkedIn touches a day.
• Run multi-touch sequences over 30+ days per account (calls, email, LinkedIn, with direct mail support)
• Talk with board members about avoiding surprise five-figure cash calls, keeping deals moving, ing and turning a board seat into a 25-minute “review and approve” .task
• Show brokers how we offer free due diligence on associations for their deals, plus our referral program.
• Own show rates and follow-up: reminders, confirmations,ations and booking the next meeting from every meeting
• Log everything in Apollo and refine talk tracks with the President based on conversion data

What success looks like

• First 90 days: fully ramped on our ICP, talk tracks and tools, hitting daily activity targets and booking 1–3 qualified briefings a week
• 12 months: a reliable pipeline producing 8–10 new association opportunities a month, a healthy broker referral line, and multiple closed-won clients from your outreach

Compensation

• Base salary: $50K–$55K, depending on experience
• OTE: $90K–$100K, made up of base plus performance bonuses for meetings held, broker partners activated, and new clients signed
• No cap on commissions
• Paid twice a month
• Tools and data provided (Apollo, LinkedIn, phone app)

What you need

• 1–3 years in a B2B outbound SDR, BDR or appointment-setting role, ideally phone-heavy
• Comfort making dozens of cold calls a day and handling “we’re fine” or “I don’t have time” without flinching
• An authoritative, confident, natural phone voice (not a scripted “telemarketer” tone)
• Strong written communication: clear, concise, personalized cold emails
• A process-driven, metric-minded approach, with a high tolerance for volume and repetition
• Experience with a CRM or sales engagement tool (we use Apollo)

Nice to have

• Experience selling to small business owners
• Commercial real estate, property or association management experience

Our values

Unimpeachable Character • Friendly Communicators • Relentless Problem Solvers • Urgency of Action • Total Responsibility

We hire, fire, and promote on these.

Remote, full-time, standard US business hours with some Pacific Time overlap preferred.

Sales Match handles applications on behalf of Kocal Properties.