Marketing Specialist

Marketing Specialist

From drug discovery and development to analytical testing, Biotage supports the work that drives progress in life science and improves human health. With expertise in separation and purification technologies and versatile, intelligent workflow solutions, we help optimize processes for more than 5,000 customers worldwide.

Our mission is clear: to empower scientists to simplify and accelerate discovery and development.

We are seeking a Marketing Specialist to join us at our US Headquarters located in Charlotte, NC. This is a hybrid position (minimum 3 days per week in-office required).

The Marketing Specialist at Biotage plays a critical role in driving digital demand generation and supporting the company's broader marketing strategy. This position is primarily responsible for planning, executing, and optimizing digital marketing programs, with a secondary focus on supporting tradeshows and field events.

Key Responsibilities

Digital Marketing

The Marketing Specialist works closely with Market Segment Managers, global marketing and sales team to plan, execute, and optimize digital initiatives that generate leads, enhance brand visibility, and support revenue growth, while ensuring all activities align with the North America marketing budget and demand generation goals. Core responsibilities include:

• Cross Functional Collaboration: Partnering with Market Segment Managers, global marketing teams and sales to align lead generation efforts and strengthen conversion strategies.
• Workflow Design (Hubspot): Building automated marketing campaigns for lead nurturing and conversion, driven by user segmentation. Developing and executing email marketing programs, including segmentation, A/B testing, deployment, and ongoing optimization.
• Data & Segmentation (Hubspot): Segmenting target audiences, maintaining data hygiene, and analyzing campaign performance to refine targeting and messaging strategies.
• Digital Campaign Execution: Managing digital advertising, promotions, retargeting, and outbound marketing programs.
• Performance Analysis (Hubspot, Sales Force): Tracking and reporting on key campaign metrics, using insights to improve conversion rates and maximize ROI.
• CRM & Data Management (Hubspot & Sales Force): Monitoring and managing CRM integrations, ensuring data accuracy, and maintaining high quality, actionable marketing data.
• Lead Management (Hubspot & Sales Force): Overseeing lead scoring processes (Hubspot) and ensuring timely handoff of qualified leads to the sales team (Sales Force).
• Virtual Events & Webinars: Coordinating and producing webinars, virtual events, and other digital field marketing activities.
• Social media & Communications: Managing social media scheduling, content distribution, and audience engagement.
• Technical Troubleshooting: Identifying and resolving issues related to campaign execution, integrations, tracking, or marketing technology performance.

Tradeshows & Events

The Marketing Specialist also supports the planning and execution of tradeshows and in-person events. Responsibilities include:

• Participating in scheduled packing days at the office or warehouse and assisting with inventory, labeling, and preparation of materials for shipment.
• Coordinating logistics, documentation, and digital assets related to event preparation and marketing.
• Supporting post event activities, including lead processing, follow up coordination, and performance reporting.

Qualifications

Bachelor's or master's degree in marketing or a related field, or 14 years of experience in a marketing role supporting direct marketing, segmentation, market research, campaign execution, and reporting.

Demonstrated experience executing integrated marketing campaigns using a mix of tactics, including digital marketing, email pushes, tradeshows, and online customer events.

Strong understanding of social media platforms, digital engagement strategies, and marketing automation tools.

Proficiency in online marketing strategies and channels, with in depth knowledge of SEO best practices.

Hands on experience planning, creating, and scheduling social media content, including copywriting and coordinating creative assets.

Ability to manage multiple projects simultaneously, prioritize effectively, and meet internal deadlines.

Experience using graphic design tools such as Adobe Photoshop, Canva, InDesign, or Illustrator.

Proficiency with Salesforce, HubSpot, Google Analytics, and other web analytics or marketing tech platforms.

Experience supporting or coordinating events and exhibits, including inventory tracking, packaging, shipping, logistics, and travel coordination (preferred).