Head of Segment Marketing

Schneider Electric is looking for a dynamic Head of Segment Marketing, U.S. Services to lead bold, customer‑focused marketing strategies that drive demand, elevate brand preference, and accelerate growth across modernization, sustainability, digital, and lifecycle services. In this role, you’ll shape the multi‑year marketing vision, create differentiated go‑to‑market approaches, and deliver high‑impact integrated campaigns that resonate with key decision makers and partners. You’ll define and refine value propositions, launch strategic offers, and enable sales teams to boost adoption and conversion. As a critical partner to business leadership and cross‑functional teams, you’ll turn market insights into growth opportunities, manage complex initiatives, and champion programs that build loyalty, advocacy, and long‑term customer relationships. Main Responsibilities Define the U.S. Services marketing vision and lead the multi‑year strategy, including segmentation, brand awareness, demand generation, and revenue impact to accelerate growth in modernization, sustainability, digital services, and lifecycle service contracts. Lead the U.S. Services marketing investment strategy, including budget allocation, scenario planning, forecasting, and ROI governance to maximize pipeline contribution and sales acceleration. Partner with the Business and Commercial teams to develop differentiated U.S. value propositions, ensuring messaging reflects customer pain points and aligns with growth priorities. Provide market intelligence, including customer voice, trend analysis, competitive benchmarking, and strategic recommendations to support business planning and GTM prioritization. Lead cross‑functional alignment and communication, ensuring marketing strategy and execution remain tightly coordinated with Global Marketing, Sales, Offer Management, Segment Marketing, and Business Leadership. Advance Schneider Electric’s industry leadership by shaping thought leadership and storytelling that articulate the value of modernization, digitization, predictive maintenance, and lifecycle outcomes. Establish KPI frameworks and performance dashboards to ensure campaigns, content, and enablement motions drive measurable impact across pipeline creation, cross‑sell, upsell, and contract renewals. Lead hero product and service launch strategies in partnership with business leaders and program managers, ensuring strong positioning, clear value messaging, and effective commercialization pathways. Drive demand generation and pipeline acceleration through targeted marketing motions that identify and activate modernization triggers, service contract opportunities, and digital upsell pathways. Continuously monitor and optimize campaigns based on performance data, customer feedback, and market conditions to improve ROI and enhance marketing impact. Direct performance marketing programs, including paid media, ABM, and digital demand strategies. Manage experimentation and maintain a growth marketing dashboard to continuously improve conversion and performance. Optimize marketing operations, tools, and processes to enable precise targeting and personalization—leveraging segmentation, account insights, digital analytics, and lifecycle triggers to increase conversion efficiency. Oversee creation of sales enablement content, including value‑based collateral and customer stories. Present strategic plans, performance results, and insights to U.S. leadership, capturing key learnings and guiding future planning. The expected compensation range for this U.S. based position is $168,800 – $253,200 per year, which includes base pay and short‑term incentive. The compensation range applies to candidates located within the United States. Within the salary range, individual pay is determined by several factors including performance, knowledge, job‑related skills, experience, and relevant education or training. Schneider Electric also offers a comprehensive benefits package that includes medical, dental, vision, basic life insurance, Benefit Bucks credits for benefits, flexible work arrangements, paid family leave, 401(k) with match, well‑being and recognition programs, 12 holidays per year, paid time off, opportunity to purchase company stock (eligibility depends on start date), and military leave benefits. Experience and Qualifications Minimum 8‑10 years B2B segment marketing, marketing communication, or strategy experience. A recognized thought leader internally and externally, considered the “go‑to” resource in their field. Proficient in matrix organizations and excels at working with all levels of the organization. Creative thinker with a growth‑hacker mindset, able to generate new ideas. High degree of initiative and proactive management. Flexible, fast learner who is coachable with a drive for continuous improvement. Strong analytical skills and experience with data analysis tools and metrics. Proficient in Microsoft Office (Word, Excel, PowerPoint). Experience with A/B testing, SEO, marketing automation, analytics platforms and managing paid campaigns is a plus. Strong project management skills, with experience using workflow management platforms. Excellent communication, presentation, and budget management skills. Personal qualities such as collaborative, influential, self‑driven, passionate, perseverant, reliable, direct, curious, and creative. Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic. #J-18808-Ljbffr