Principal Product Marketing Manager

About Zscaler

Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise , we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate —we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession , collaboration, ownership, and accountability.

We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.

We are looking for a Principal Product Marketing Manager to join our Marketing department. This is a hybrid role based in San Jose, reporting to the Senior Director, Product Marketing - ZT Networking.

You will lead go-to-market strategy, messaging, positioning, launches, and field enablement for Zero Trust Branch solutions that help customers replace legacy architectures with a cloud-native, Zero Trust approach. By partnering closely with Product Management, Sales, and executive leadership, you will define the narrative and bring this story to market in a compelling, differentiated way. This is a highly visible role requiring a leader who can translate complex networking and security concepts into clear business value for technical and executive buyers.

What you’ll do (Role Expectations)

• Lead product marketing strategy for Zscaler’s Zero Trust Branch solutions, including positioning, messaging, and differentiated value propositions

• Drive cross-functional go-to-market planning and execution for launches, announcements, and strategic initiatives tied to branch transformation, Zero Trust networking, and adjacent AI security priorities

• Develop core messaging and content for technical and executive audiences, including sales tools, presentations, solution briefs, web content, and competitive assets

• Partner closely with Product Management to influence roadmap and strategy based on customer needs, market trends, and competitive intelligence across branch networking, SASE, SSE, and AI Security

• Act as a senior cross-functional leader who can independently own high-impact initiatives and serve as a force multiplier for the broader product marketing organization

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.

• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.

• You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.

• You are driven by innovation. You possess an insatiable curiosity for how things work. You channel your energy into solving complex technical challenges, seeing constraints not as limitations, but as invitations to pioneer forward-thinking solutions.

• You champion simplicity. You are a master of distillation, skilled at cutting through noise to find the signal. You transform intricate problems and technical concepts into clear, simple, and actionable plans—knowing that clarity is the ultimate accelerator for execution.

What We’re Looking for (Minimum Qualifications)

• Bachelor’s degree in Engineering, Computer Science, Marketing, Business, or a related field

• 8+ years of experience in product marketing, product management, technical marketing, or related go-to-market roles in enterprise software, cybersecurity, or networking

• Strong experience developing positioning, messaging, and go-to-market plans for technical B2B products

• Familiarity with enterprise networking and security domains such as Zero Trust, SASE, SSE, SD-WAN, branch/campus networking, firewalls, and microsegmentation

• Proven ability to work cross-functionally and influence senior stakeholders across product, sales, and marketing organizations

What Will Make You Stand Out (Preferred Qualifications)

• MBA or advanced degree preferred

• Direct experience marketing branch networking, SD-WAN, SASE, SSE, or cloud security solutions

• Background working with industry analysts, press, and executive spokespeople

#LI-SanJose

#LI-DS9

Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

Base Pay Range

$192,500—$275,000 USD

At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Various health plans

• Time off plans for vacation and sick time

• Parental leave options

• Retirement options

• Education reimbursement

• In-office perks, and more!

Learn more about Zscaler's hybrid working model and benefits here ( .

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal ( link.

Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.