Head of Marketing US

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions earn internal credibility and grow more sustainable businesses.

Were scaling fast across the US UK New Zealand and Australia backed by world class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative ambitious and building something that genuinely matters. We live by high care high performance we strive to be the best and look after each other while we do it.

The US is our most important growth market and were looking for someone to own it.

This role

As our Head of Marketing (US) youll be responsible for building the Tracksuit brand generating pipeline and helping us win the category in the United States.

While youll leverage global resources and Centers of Excellence across Brand Growth Product Marketing Content and Creative this is not simply an execution role. Were looking for a strong marketer / builder who can identify opportunities influence strategy represent Tracksuit externally and build the regional marketing function from scratch.

Flexible working: We have beautiful offices in New York London Sydney and Auckland. We are office-first but offer flexibility day-to-day and adopt a balanced approach to WFH/in-office work.

What success looks like:

• Tracksuit becomes a category defining brand in the US: Youre building awareness credibility and preference among modern marketers. Customers agencies partners and industry leaders know Tracksuit and associate us with category leadership.
• The US becomes a growth engine for the business: Marketing is driving meaningful pipeline revenue growth and market share. You deeply understand the market and continuously identify new opportunities to accelerate growth.
• Youre a trusted voice in the industry: Youve built a strong network across customers partners agencies media and marketing communities. Youre regularly representing Tracksuit at events roundtables webinars and industry conversations.
• Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight. The US team sees you as their marketing leader and global teams see you as their voice of the market.
• A scalable regional marketing function exists: Youve built the systems talent and operating model required to scale.

What youll actually do:

Own marketing outcomes for the US market

• Act as the senior marketing leader for the United States accountable for brand growth pipeline generation and market impact.
• Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership.
• Identify growth opportunities market shifts competitive dynamics and emerging customer needs.
• Balance short-term revenue goals with long-term brand building.
• Represent the voice of the US market inside Tracksuit and influence company-wide priorities.

Build the Tracksuit brand in America

• Increase awareness credibility and preference for Tracksuit among marketers agencies and brand leaders.
• Represent Tracksuit externally through events speaking opportunities media relationships customer engagement and industry communities.
• Build relationships with influential marketers agencies partners and ecosystem players.
• Identify opportunities for thought leadership partnerships and brand moments that strengthen our position in the market.

Lead marketing strategy and execution

• Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness demand and customer growth.
• Adapt global campaigns to maximise relevance and impact in the US market.
• Lead regional marketing initiatives from strategy through execution and measurement.
• Coordinate across paid owned earned events partnerships customer marketing and sales activation channels.

Partner closely with revenue teams

• Work alongside Sales Partnerships and Customer Success leadership to drive commercial outcomes.
• Align marketing priorities with pipeline goals key accounts expansion opportunities and strategic partnerships.
• Create strong feedback loops between customers prospects GTM teams and global marketing functions.

Build and scale the regional marketing function

• Establish the structure systems and operating rhythms required to scale marketing in the US.
• Build business cases for additional resources when needed.
• Hire develop and lead team members as the market grows.
• Create repeatable frameworks and playbooks that can be leveraged across regions.

Youll thrive here if:

• Youre a builder at heart: You enjoy creating things from scratch and scaling what works. You dont wait for permission you see an opportunity and go after it.
• Youre both strategic and hands-on: You know when to lead from the front and when to dive into a scaling business you need to do both and you love that.
• Youre commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline revenue and market share not just impressions and engagement.
• Youre a connector: You build relationships naturally with customers partners agencies media and industry communities. People want to work with you and hear what you have to say.
• Youre comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isnt any and thrive in the chaos.
• You lead with transparency and care: Low ego high trust. You share successes and setbacks openly welcome contributions without judgement and never shy away from tough conversations.

What were looking for :

• 815 years of marketing experience: ideally with a mix of B2B and B2C.
• Proven track record owning meaningful marketing outcomes: brand growth demand generation pipeline creation or market expansion.
• Strong commercial acumen: and a deep understanding of how marketing drives business growth.
• Experience developing marketing strategy: and translating it into successful execution.
• Ability to represent a company externally: through speaking partnerships customer engagement media or industry relationships.
• Strong leadership potential: and the ability to influence across functions and levels of seniority.
• Data-driven decision making: you use customer insight and market intelligence to inform your approach.
• Location: We have a fantastic office in New York and would expect the successful candidate to work from the office 3 or more days each week but do offer flexibility day-to-day and adopt a balanced approach to WFH/in-office work.

Nice to haves...

• Experience helping scale a business in the US market.
• Background in B2B SaaS marketing particularly in martech or insights/analytics.
• Understanding of brand tracking market research or marketing measurement.
• Existing network within the marketing agency or brand ecosystem.
• Experience speaking publicly building communities or developing thought leadership.
• Experience building or leading regional/international marketing teams.

Dont tick every box If youve got the right attitude and most of the experience wed still love to hear from you. Some of our best Trackstars didnt fit a traditional mould

$195000 - $265000 a year

Why youll love it here:

• Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuits success from day one.
• A $1000 personal L&D budget for each Trackstar plus additional growth opportunities including mentorships speaking engagements and travel.
• Epic Tracksuit merch - youll get your own .
• Progressive health and wellness benefits: Including an annual wellness bonus access to a premium EAP platform 401k and 6 weeks of paid annual leave.
• High care high performance cultlure: Big ambitions real support. We push each other to be brilliant and look after each other while we do it.
  
• Genuine impact: you wont be a cog. Youll own an entire market at a company thats changing how the world thinks about brand.

FYI - Were pet-friendly in principle and practice with the occasional four-legged visitor adding to the charm not the chaos.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director