Product Marketing Manager - Channel

Own Every Moment at NetApp At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud. Own Every Moment at NetApp Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function. Job Summary As a Product Marketing Manager, Channel Marketing at NetApp, you'll own the go-to-market strategy that enables our channel partners to effectively position, sell, and deliver NetApp solutions. You will define partner-facing messaging, sales plays, and enablement programs that help distributors, resellers, systems integrators, service providers, and strategic channel partners drive customer adoption and revenue growth. You'll develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness. This includes creating compelling messaging, enablement content, co-marketing initiatives, and sales motions that clearly articulate NetApp's differentiated value across our portfolio. Job Responsibilities Job Requirements Experienced in channel and partner marketing, with 8+ years of experience supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems. Skilled at translating complex technology into clear, actionable messaging that partners can easily adopt and use with customers. Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle. Strategic in thinking and practical in execution, equally comfortable developing GTM strategy and creating partner‑ready content. Collaborative by default, with a track record of working effectively across Channel Sales, Product Marketing, Product Management, Demand Generation, and external partner organizations. Passionate about helping partners grow their business while expanding adoption of innovative technology solutions. Education Typically requires 10+ years of experience with a Bachelor's Degree in a related business or marketing field. Additional equivalent experience may be considered in place of a Bachelor's Degree. At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process. Equal Opportunity Employer: NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification. Why You'll Thrive at NetApp At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure. NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security. Our culture We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do. AI Disclosure For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making. #J-18808-Ljbffr NetApp