Business Analyst

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid‑Sized Companies, ranked among Top Rated Companies for Women, and Top‑Rated Financial Services Companies. Organizational Overview Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting‑edge technologies thereby enabling business growth. Role Summary/Purpose AVP, Lowe's Analytics role (Individual Contributor) is a part of India Analytics Hub (IAH). The role involves developing analytical solutions in partnership with US Analytics teams across marketing planning, measurement and optimization, customer analytics, targeting & segmentation, forecasting, etc. areas to identify growth opportunities, optimize business strategies and derive actionable insights across customer journey. Key Responsibilities Lead, own and deliver portfolio analytics solutions. Provide hands‑on analytic support to the Lowe's as and when required and proactively manage analytic projects with weekly update on timeline, status, and resource allocation. Spearhead analytics delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives. Lead strategic/complex analytics projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations. Design, develop, implement and monitor analytic solutions catering to business priorities and propose new analytic solutions to optimize business value and customer experience. Create test and learn culture through ongoing assessment of marketing programs/campaigns. Drive internal initiatives, perform other duties and/or special projects, as assigned. Cultivate strong relationships with Analytics Partners, sales and marketing leaders to effectively communicate the value proposition and enhance client engagement. Develop impactful presentations that tell a compelling story using data, highlighting actionable insights and recommendations. Explore and adopt latest tools and techniques in the industry and leverage them for business growth including initiatives to promote the use of open‑source technologies. Actively discuss the projects, showcase & drive for implementation and gauge the business impact. Work with cross‑functional teams to facilitate the data collection and performance measurement process and elevate issues as necessary and make contributions to research and analyses on priority projects within established guidelines. Deliver projects adhering timelines, accuracy & compliance with meticulous project management. Proactive & regular communication with Stakeholders on Projects & People. Foster a positive team culture and interactive work environment that encourages engagement and inclusion of fun elements. Required Skills/Knowledge Minimum 4 years of experience in building analytical solutions to drive strategy with positive outcomes and measuring impact. Minimum 4 years of hands‑on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets. Good working knowledge of statistical tests, distributions, regression, maximum likelihood estimators, etc. Advanced proficiency in MS‑Excel and MS‑PowerPoint with superior data analyses and storyboarding skills. Ability to work in matrix organization, make and enable data‑driven decisions. Demonstrated ability to manage complexity/ambiguity and multiple initiatives. Desired Skills/Knowledge Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent. Proven hands‑on experience utilizing SAS and SQL; experience with open‑source tools such as R and Python a plus; experience with Tableau a plus. Experience with modeling/forecasting, and strong understanding of targeting and segmentation. Good understanding of credit card industry financial P&L drivers and key sensitivities. Eligibility Criteria Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands‑on relevant analytics experience or minimum 6+ years of hands‑on relevant work experience in lieu of specified degree. Work Timings 2 to 11 PM IST (WORK TIMINGS: This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time. This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs). We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs – Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. As directed by the management, you will be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in‑person engagement activities such as business/ team meetings, trainings, and events. For Internal Applicants Understand the criteria or mandatory skills required for the role before applying. Inform your manager or HRM before applying for the role on Workday. Ensure that your professional profile is updated (fields such as education, prior experience, skills). Mandatory to upload your updated resume (Word or PDF format). Must not be on any corrective action plan (First Formal/Final Formal, LPP). Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible. L08 + Employees can apply. Level / Grade : 10 Job Family Group: Data Analytics #J-18808-Ljbffr