Brand Manager

Associate Brand Manager - Fords Gin & Gin Mare We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. Responsibilities Lead the development of "best in class" brands, marketing programs, and capabilities to drive Corporate & USA Marketing strategies. Support the development of strategies to Captivate the Consumer, Leverage and Strengthen the Portfolio, and Make it Easy to Buy and Sell our Brands. Drive diagnostics and consolidate data across functional capabilities to enable decision‑making. Develop and implement short‑term tools and platforms. Create, manage, and distribute sales and trade marketing materials to support local market needs. Assist in day‑to‑day management of advertising and promotional campaigns, providing tactical support such as creative development oversight and budget tracking. Communicate and collaborate with cross‑functional teams—including sales, finance, insights, and operations—to ensure alignment and successful implementation of marketing initiatives. Champion internal brand communications by sharing key updates, wins, and performance highlights across the organization. Support the Senior Brand Manager in diagnostics, development, and execution of marketing plans that incorporate market research, business performance, competitive analysis, and consumer insights. Track market performance and monitor competitor strategies, compiling data to provide actionable insights. Translate business analysis into recommended marketing actions—including advertising, promotion, product, pricing, and retail programs. Analyze key performance indicators to measure effectiveness of marketing programs and recommend optimizations. Own the briefing process and lead consumer‑first marketing campaigns across paid media, owned channels, PR, and eCommerce platforms. Execute and deploy paid and owned media, including custom content, influencer campaigns, email, and social media; guide media plan development; coordinate with external agencies and vendors; and conduct QA for all paid media campaigns. Ensure all creative complies with brand guidelines and undergoes necessary legal reviews. Maintain brand presence across owned and customer (eComm) properties, continuously optimizing to attract and convert consumers. Support media performance reporting and learning agendas, provide feedback for optimization, and develop executive summaries. Qualifications Education: Bachelor’s degree or equivalent in Marketing, Business, or related field. Experience: 5+ years of proven brand‑building and marketing success stories. Analytical skills and strategic thinking: Ability to apply critical thinking to gather and interpret data on business performance, consumer behavior, and competitors; translate insights into clear strategic actions. Communication & influence skills: Uses clear, concise communication to simplify complexity, align stakeholders, and influence without authority across a matrix; effectively manages external agencies. Digital/Social media acumen: Understanding of digital and social media platforms and how to leverage them for brand building. Project leadership & management: Demonstrates strong ownership, prioritization, and ability to manage multiple projects simultaneously, consistently delivering results on time and with excellence. Curiosity & entrepreneurial mindset: Proactive self‑starter who takes initiative and thrives in ambiguity; quick learner with an agile, growth‑driven approach to generate innovative marketing solutions. Desired Additional Qualifications Master’s degree (M.A., MBA, or equivalent). Experience in the spirits/beverage alcohol industry, preferably with on‑premise experience. Strong understanding of digital/modern media marketing including CRM, social media and community management. Experience working on emerging or small brands, demonstrating a scrappy, entrepreneurial mindset. What We Offer Total Rewards at Brown‑Forman are designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. Equal Employment Opportunity Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. #J-18808-Ljbffr