Account Executive, Earned Media

Brilliant Agency, one of the most respected and rapidly growing agencies focused on family-oriented brands whose motto is "Work Hard - Play Hard - Laugh Hard," seeks a full-time Account Executive, Earned to help support the agency's growing, award-winning full-funnel marketing team. The ideal candidate brings 2+ years of full-time agency experience in consumer products PR or integrated marketing, strong project management skills, and real curiosity about new technology and AI. This is a remote role, but the candidate must live in the NYC/New Jersey Tri State Area. You'll need to be in the city on a regular basis for in-person media engagements.

Who We Are:

So what’s Brilliant all about? We’re a fast-growing, fully remote PR & marketing agency packed with big ideas, big personalities, and people who know how to get stuff done (and have a little fun while doing it). We work hard, play hard, laugh hard - and believe Slack GIFs, ridiculous team challenges, and virtual happy hours are just as important to a great company culture as doing seriously great work.

Brilliant was voted recently Inc Best Workplaces 2026 AND Inc. 5000 List of America's Fastest-Growing Private Companies for 2026!

What We Do:

Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, and food/beverages. 

Our Dream Team Member:

• Resourceful, committed, and deliberate
• Organized to a fault (in a good way) and naturally detail-oriented
• A confident project manager who keeps timelines, deliverables, and multiple accounts on track at once
• Proactive and comfortable taking ownership without waiting for direction
• Curious about new tools, AI, and technology, and quick to try them to make work faster and better
• A creative thinker who brings fresh pitch angles and isn't afraid to trend-jack
• A strong communicator who asks questions early and often
• Passionate about staying ahead of trends in the CPG & F&B space

What You'll Do:

The Account Executive, Earned executes public relations strategies to achieve client goals while keeping projects organized, on time, and on track. The role spans day-to-day client communication, media relations, creative ideation, trend jacking, and hands-on project management. We're looking for someone who manages the details well and is excited to use new tools, including AI, to work smarter. This role is remote, but you'll attend in-person media meetings, desksides, and events in the NYC area on a regular basis, so you need to be local.

Potential Responsibilities Include:

Media Relations:

• Curate and oversee comprehensive databases for media contacts 
• Discover fresh editorial leads and freelance talent utilizing Substacks and platforms like Qwoted
• Compose and distribute compelling pitches, alerts, and releases while monitoring for earned placements
• Generate innovative story angles designed to capture interest from major national publications
• Take the lead on specialized affiliate and commerce-focused outreach efforts
• Organize and attend press interviews and desksides in person, and craft detailed briefing materials for brand spokespeople
• Cultivate meaningful professional ties with influential journalists and content creators, including regular in-person meetings around NYC
• Stay updated on industry shifts and track competitor visibility daily

Awards:

• Oversee client recognition programs through meticulous research, strategic advice, and deadline management

Project Management:

• Assume responsibility for campaign timelines, ensuring all account milestones are achieved successfully
• Develop project roadmaps, establishing key goals while identifying potential bottlenecks early on
• Monitor budgets and team duties, providing consistent updates to internal stakeholders and clients
• Leverage organizational tools such as Monday or Asana to maintain workflow transparency
• Facilitate collaboration across various teams to guarantee seamless execution of all deliverables

Technology & AI:

• Integrate AI technologies like Claude or ChatGPT to enhance drafting, reporting, and research
• Evaluate and implement emerging software solutions, educating the broader team on best practices
• Identify technical opportunities to automate routine chores and elevate the standard of output

Events / Activations:

• Support the conceptualization and launch of virtual or in-person press events

Requirements for a successful candidate include:

• Based in the NYC/New Jersey Tri State Area, and able to travel into NYC regularly for in-person media meetings and events.
• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of PR agency experience in the consumer goods industry.
• Demonstrated project management experience managing timelines, deliverables, and multiple accounts at once.
• Comfortable using AI tools day to day, with examples of how you've used them.
• A real willingness to try new technologies and adopt new tools quickly.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• A proactive, self-starter attitude with a passion for staying ahead of trends.

Benefits:

• Unlimited PTO
• Paid time off between Christmas and New Year's
• Fabulous Fridays — office closes at 3 pm!
• 401K with a 3% company match - immediately vested
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Company-Paid Life Insurance
• Company-Paid Long Term Disability

Salary:

$60,000 - $70,000