Spa Director

Job Description

Job Description

Hand & Stone Massage and Facial Spa in Greenfield, WI is seeking a full-time Spa Director to lead our front desk team, drive membership growth, and accelerate business performance across our established three-location Milwaukee-area franchise.

This is a hands-on sales leadership role. You will lead from the front — setting the pace, modeling sales excellence, and building a high-performance culture focused on results. You will own the front desk operation end to end: team development, scheduling, KPI management, sales execution, and accountability.

Success here requires a proven ability to coach individuals to higher performance, understand the metrics that drive membership growth and revenue, and translate those insights into measurable results. If you have a track record of developing teams, moving KPIs, and delivering sustained sales growth, we want to talk with you.

What you'll own

• Membership growth — the single biggest opportunity in this spa, and the number you'll be measured on first.
• Coaching to commission — developing every Spa Associate on the desk, not just your strongest performer.
• A team of Spa Associates , plus our Guest Experience Director, who reports to you.
• KPI ownership — conversion, prebook, and utilization are yours to move, not just to report.
• The guest experience at the front of house , from booking through checkout.

You'll report directly to the owners. Service providers are led separately today; they transition to this role once you've established results on membership.

Your performance will be measured on

• Membership conversion — turning intro guests into members.
• Sales execution — lifting the whole desk, measured on your weakest performers, not your best.
• Prebook — every guest leaving with their next appointment booked.
• Provider utilization — filling the capacity we have.

Every one of these has a defined floor, target, and stretch, and you'll see the exact numbers before you accept. We don't do vague bonuses.

What you need to succeed

• 2 to 3 years of sales management experience in salon, spa, retail, hospitality, or another membership or commission-driven environment.
• A track record you can quantify. Be ready to tell us about a conversion number you personally moved — what it was, what you did, what it became.
• Coaching ability you can demonstrate. Naming a specific person you developed, and what changed in their numbers, matters more to us than years of tenure.
• Real accountability experience. You've held a well-liked underperformer to a standard and seen it through to a conclusion.
• Comfort with data. You can read a report, form a hypothesis, act on it, and measure whether you were right. We run a custom operations platform alongside Zenoti, and you'll work inside it.
• Flexible schedule including nights and at least one weekend day.
• Willingness to cover the front desk when a callout happens.
• Passion for the benefits of massage and skin care. Bilingual English/Spanish is a plus.

What's in it for you

• $55,000 – $65,000 base salary depending on experience
• Up to $16,000 per year in performance bonus , paid quarterly — total compensation $63,000 – $81,000
• Permissive Leave Policy — as a member of our leadership team, you manage your own time off rather than accruing hours
• 401(k)
• Health, dental, and vision insurance through UnitedHealthcare — medical premiums 50% employer-paid
• Basic Life and AD&D, short-term disability, and long-term disability — all employer-paid
• One complimentary massage or facial every month
• 30% discount on retail products
• Employee Rewards Program
• Direct access to the owners — no corporate layer between you and a decision

About our spa

Hand & Stone Greenfield is part of an independently owned three-location franchise in the Milwaukee area, with the brand recognition of a national leader in wellness. We're an established spa with a large member base and a front desk ready for strong leadership. Ownership is hands-on and data-driven; you'll get real autonomy and real support, and you'll never be guessing about what success looks like.

We're located at 8849 W Sura Lane, Greenfield, WI 53228. Apply today to take a tour and learn more.

I acknowledge that I am applying for employment with an independently owned and operated Hand and Stone franchisee, a separate company and employer from Hand and Stone Franchise Corp. and any of its affiliates or subsidiaries. I understand that each independent franchisee is solely responsible for all decisions relating to employees including and without limitation hiring and termination, benefits, compensation, day to day activities, and terms or conditions of employment. Hand and Stone Franchise Corp. does not accept, review, or store my application. Any questions about my application or the hiring process must be directed to the locally owned and operated Hand and Stone franchisee.