Marketing Manager, Developer & Scaled Marketing (San Francisco)

DescriptionKforce has a client that is seeking a Marketing Manager 2, Developer and Scaled Marketing in San Francisco, CA.Summary:You will build and activate developer-focused programs while orchestrating digital and demand motions that meet developers wherever they are: in workshops, webinars, ambassador communities, and always-on campaigns. If you are energized by reaching developers at scale, partnering across DevRel, Product Marketing, and Digital Growth, and turning product adoption into a measurable growth engine, this role is for you.Responsibilities:* Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region* Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement* Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are* Run signature programs including the Copilot Ambassador Program, local developer activation kits (in-a-box), developer workshops and hackathons, and paid and nurture campaigns* Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals* Localize and activate global campaigns and content to resonate with regional developer communities and priorities* Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline* Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impactRequirements* 5+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation* Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline* Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools* Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media* Experience with community-led growth strategies and developer engagement programs* Proficiency in marketing analytics and translating data into actionable insights* Knowledge of demand generation, digital campaigns, and always-on marketing principles* Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams* Strong verbal and written communication skills, with the ability to craft compelling developer-focused messaging* Ability to manage multiple programs, work independently, and collaborate cross-functionallyJob TypeContractCompensation27 - $30