CRM Marketing Manager (Dockers)

Specific Responsibilities Would Include We’re seeking a strategic and technically savvy CRM Manager to lead the development and execution of high-impact, data-driven email and SMS marketing programs. You’ll own lifecycle marketing, manage end-to-end campaign execution and deliver personalized experiences that drive engagement, retention, and revenue for multiple ecommerce businesses. The ideal candidate is resourceful, results-oriented, and a proactive collaborator with strong analytical and problem-solving skills who can partner with many cross‑functional teams. In addition, they work effectively in a fast‑paced and deadline‑driven environment, understand key moments in the customer journey, and have meticulous attention to detail. Key Job Responsibilities: Own end-to-end campaign execution for email and SMS; managing high‑impact, customer‑centric communications across channels for our menswear brand. Utilize CRM tools to deliver engaging, on‑brand messaging tailored to customer preferences and behaviors. Develop sophisticated audience segmentation strategies leveraging different models & tools to deliver more relevant, personalized experiences. Enhance trigger email campaigns throughout the customer lifecycle to drive repeat purchases, increase customer lifetime value, reduce churn, and deepen brand loyalty. Collaborate with planning, sales, marketing, and creative partners to maintain a centralized campaign calendar that aligns with product drops, promotional cycles, brand storytelling moments, and seasonal campaigns. Create a comprehensive A/B and multivariate testing program to enhance campaign performance, as well as improve engagement and retention. Drive growth of email and SMS databases through lead gen, sweepstakes, referral, and on‑site optimization of data capture. Create, refine, and maintain weekly and monthly dashboards to track CRM KPIs; monitor and report on insights, growth trends, and opportunities. Own customer database, customer data enrichment, and transmission/sharing of customer data between systems and vendors. Troubleshoot technical issues in partnership with product, engineering, and data teams, ensuring data integrity and campaign reliability. Educate internal teams on CRM platform capabilities and best practices to drive operational efficiency and marketing effectiveness. Track best practices, monitor industry trends, and make recommendations for growth. Additional duties as assigned. Our Best Fit Candidate Would Have 4-6 years of CRM or lifecycle marketing experience in e‑commerce, fashion, or consumer retail environments. Deep understanding of customer segmentation, behavior‑based targeting, and the full customer journey—from acquisition to loyalty. Proven hands‑on experience with CRM platforms, including campaign building, testing, and automation. Analytical mindset with strong experience in A/B testing, reporting, and performance optimization using data to guide decisions. Understanding of email deliverability and reputation management. Excellent collaboration, organizational, and project management skills, with experience working cross‑functionally in fast‑paced, brand‑led organizations. High attention to detail, with a focus on quality control and consistent brand execution across channels. Strong written and verbal communication skills, with the ability to translate technical details into actionable strategies. Familiarity with HTML/CSS and modern digital marketing tools is a plus. Familiarity with compliance requirements for privacy and digital communication regulations and legislation domestically (CAN‑SPAM, CCPA, TCPA) and internationally (CASL). Experience with Google Analytics; Shopify/Shopify Plus experience preferred, but not required. In return, we provide an industry‑competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in, and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands through workshops, resources and inspiring conversation. Salary Range: $95,000 - 125,000 Equal Opportunity Employer #J-18808-Ljbffr Work with Adiona