Director of Marketing

Role Description

The Director of Marketing will lead the strategy, execution, and performance of all marketing initiatives for the company. This role is responsible for building a scalable demand generation engine, strengthening brand positioning, and driving measurable pipeline and revenue growth in a highly regulated healthcare environment.

• Partner closely with Sales, Product, and Executive Leadership to align go-to-market strategies, optimize customer acquisition, and increase market share within healthcare provider segments.
• Salary range for this position is $100,000 - $140,000 per year DOE. Employment visa sponsorship is not available for this position.

Qualifications

• Bachelor's degree (B.A.) from a four-year college or university in Marketing, Communications, Business, or a related field.
• 6 - 10 years of experience in marketing, communications, or a related role; 5+ years in leadership roles or equivalent combination of education and experience.
• Experience in healthcare technology, EHR, or healthcare IT strongly preferred.
• Strong analytical and data-driven mindset.
• Experience aligning marketing with sales revenue outcomes.
• Knowledge of regulated markets and long enterprise sales cycles.
• Ability to adapt to feedback and make revisions in a collaborative, professional manner.
• Deep knowledge of modern B2B buyer behavior, digital engagement strategies, and content consumption trends.
• Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement.
• Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes.
• Ability to measure and optimize performance across awareness, engagement, demand generation, and customer acquisition metrics.
• Familiarity with tools such as Microsoft Office Suite, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO and paid digital advertising concepts and tools.
• Demonstrated success repositioning brands, expanding into higher-value market segments, or supporting organizational growth into larger and more complex customer segments.
• Experience marketing enterprise behavioral healthcare technology, healthcare software, SaaS platforms, or related technology solutions.
• Proven success building executive thought leadership programs and leveraging social media to drive awareness, engagement, and business outcomes.
• Strong understanding of modern content marketing, including short-form video, podcasting, social selling, digital communities, influencer engagement, and multimedia storytelling.
• Experience partnering closely with sales organizations to execute account-based marketing and revenue marketing strategies.
• Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics.
• Experience leading conference, event, webinar, and customer engagement programs with measurable pipeline and revenue impact.
• Experience leading marketing efforts that reposition organizations from legacy market segments into higher-growth, higher-value customer segments.

Requirements

• Strong analytical and data-driven mindset.
• Experience aligning marketing with sales revenue outcomes.
• Knowledge of regulated markets and long enterprise sales cycles.
• Ability to adapt to feedback and make revisions in a collaborative, professional manner.
• Deep understanding of modern B2B buyer behavior, digital engagement strategies, and content consumption trends.
• Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement.
• Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes.
• Experience measuring and optimizing performance across awareness, engagement, demand generation, and customer acquisition metrics.

Benefits

• Competitive compensation and benefits packages.
• Challenging, yet flexible work environment conducive to collaboration and productivity.
• Opportunities for growth and continued learning.
• Recognition of individual contributions.

Company Description

Streamline Healthcare Solutions strives to build lasting and trusting relationships with clients. The mission is to build innovative technology solutions that empower people who improve behavioral health and quality of life for those in need. Streamline has been offering software in the behavioral health marketplace since 2003 and maintains systems for some of the nation’s premier behavioral health organizations using the latest web-based technology.