Sales & Marketing Representative

Are you a proactive marketer with a creative mindset and an eye for detail? Technical Associates of Charlotte (an I-Care Reliability Inc. company) is looking for a Sales & Marketing Representative to fuel our growth, drive brand awareness, and elevate our customer events! In this role, you’ll sit at the intersection of digital marketing, lead generation, and event coordination. You will play a vital part in managing multi-channel marketing campaigns, planning major industry events like our annual Technical Associates Excellence Community (TAEC) Reliability Summit, and helping nurture high-intent leads for our sales team. If you thrive in a dynamic environment, love bringing brand messaging to life, and enjoy building relationships, we want to hear from you! Key Responsibilities Digital Marketing & Brand Strategy Social Media & Campaigns: Execute a cohesive social media strategy (with a heavy focus on LinkedIn). Draft, edit, and launch engaging digital ads, promotional flyers, newsletters, and email campaigns (including TAC monthly blasts). Brand Consistency: Ensure visual identity, tone, and brand standards are maintained across all platforms and collateral. Analytics: Track and analyze KPIs across web traffic, social engagement, and email performance to optimize future campaigns. Event Coordination & Management Summit & Seminar Logistics: Coordinate end-to-end event planning for public seminars and the annual TAEC Reliability Summit (managing hotel contracts, BEOs, attendee reservations, etc.). On-Site Support & Logistics: Manage internal attendee registrations, track inventory/swag for the company store, and audit event invoices prior to leadership approval. Lead Generation & Sales Support Prospecting & Nurturing: Use tools like ZoomInfo and LACRM to identify prospective clients and implement lead-nurturing workflows. CRM & Data Pipeline: Process leads and transfer deals between project management platforms (Monday.com) and CRM tools (Teamleader). Sales Alignment: Qualify inbound leads from tradeshows and seminars quickly, routing high-intent leads to leadership and the sales team. Customer Care Support: Provide occasional Customer Care Management (CCM) support during strategic public seminars. Culture & Administrative Support Coordinate employee recognition programs (Employee of the Month, birthday/anniversary recognitions, new hire swag onboarding). Assist with client inquiries and special marketing research projects as assigned. What We’re Looking For Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Experience: Entry-level to 3 years in marketing, digital communications, or event planning. (Direct sales experience is not required!) Technical Skills: Strong corporate social media acumen (LinkedIn). Familiarity with marketing automation platforms, CRMs, email software, and basic design tools (Canva, Adobe Creative Cloud) is preferred. Communication: Exceptional written and verbal communication skills with meticulous attention to detail and grammar. Soft Skills: Highly organized, proactive problem-solver with a "can-do" attitude who excels under tight deadlines. Travel Flexibility: Ability to travel up to 25% monthly across the US for public seminars, conventions, and tradeshows. Physical Ability: Able to lift up to 35 lbs occasionally (event materials/booths) and stand/walk extensively during multi-day events. Why Join Us? At Technical Associates of Charlotte , you’ll be part of a collaborative, growth-focused culture. You will have the opportunity to take ownership of impactful projects—from shaping digital brand strategy to running premier industry events. #J-18808-Ljbffr I-care Reliability Inc.