Senior Content Strategist

Content Strategist The Content Strategist role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical role in shaping our end-to-end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement. Key Responsibilities and Duties Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences. Conduct content audits and content gap analyses to ensure that user experiences are consistent and in line with industry best practices and enterprise needs. Collaborate with UX design and writing teams to build consistency and clarity across experiences. Research and analyze audience needs, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement. Plan, write and present content for existing and emerging mobile and web experiences. Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment. Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences. Educational Requirements University (Degree) Work Experience 5+ Years Required; 7+ Years Preferred Career Level 8IC Required Required Skills 5+ years of content strategy and/or content management experience Demonstrated background in enterprise experience design, consumer product design, and mobile platform design in an agile delivery model Demonstrated background in Figma and AI tools Experience in financial services Eager to innovate with a test and learn mentality Related Skills Accountability Adaptability Collaboration Communication Consultative Communication Continuous Improvement Mindset Creative Thinking Critical Thinking Innovation Prototyping Relationship Management Test & Learn Mentality User Experience Design Base Pay Range $126,000/yr - $177,000/yr Anticipated Posting End Date 2026-07-19 Equal Opportunity We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status. #J-18808-Ljbffr Nuveen