Senior Marketing Manager, Ecommerce

Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. USP is committed to fairness, integrity, and global collaboration as part of its core value of Passion for Quality. Responsibilities Ecommerce Strategy & Marketing: Own and advance the ecommerce growth strategy and marketing execution on store.usp.org to drive awareness and elevate the USP value proposition. Cross‑functional Collaboration: Lead collaboration across Marketing, Digital Experience, Global Communication, Sales, Customer Success, Finance, and IT to align initiatives with customer needs and USP growth goals. On‑Site Optimization: Plan, implement, and optimize on‑site marketing tactics to support traffic growth, conversion, and customer engagement. Customer Journey Mapping: Understand and activate persona(s) and customer segment journeys from discovery to purchase throughout the ecommerce funnel. Priority Initiative Oversight: Oversee implementation of new projects, promotional calendars, ad placements, and content on the Store. Brand Consistency: Ensure consistency between Store activities, USP brand guidelines, content updates, and broader digital marketing campaigns. Data‑Driven Refinement: Continuously refine tactics based on performance data and customer behavior. Retention & Loyalty: Develop strategies for customer retention, repeat purchase, loyalty, cross‑sell, and up‑sell. Roadmap Management: Define and manage a prioritized roadmap aligned with USP division initiatives to deliver a seamless connected customer journey that maximizes lifetime value. Conversion & Discoverability: Identify opportunities to strengthen conversion, discoverability, personalization, and overall ecommerce performance. Team Partnership: Partner with Digital Experience, IT, Strategy, Customer Success, and other teams to plan and deliver enhancements that improve overall customer experience. Marketing Automation: Support the integration and evolution of marketing automation capabilities, including linkage to Marketo, Drupal CMS, and other USP and third‑party platforms. Capability Development: Balance short‑term optimization needs with long‑term capability development. UI/UX Strategy & Optimization: Lead UI/UX improvements on the ecommerce Store, analyze journeys, design experience enhancements, and conduct testing and experimentation. SEO & AI Discoverability: Drive SEO and AEO implementation, optimize product descriptions, metadata, taxonomy, and on‑site content to improve search performance across traditional engines and emerging AI‑driven experiences. Customer Experience Stewardship: Serve as key steward of the overall customer experience for the ecommerce store, incorporating feedback and coordinating end‑to‑end journey improvements. Performance Measurement: Define and monitor key ecommerce performance metrics, generate insights with Adobe Analytics, translate data into actionable improvements, and communicate trends and learnings to stakeholders. Governance & Collaboration: Lead governance and collaboration with Finance, Sales, Operations, and Marketing to analyze digital performance and drive revenue‑driving actions. Qualifications 8+ years of experience supporting or managing ecommerce marketing and revenue growth initiatives; bachelor’s degree in marketing, business, information systems, or equivalent experience. Hands‑on experience with an enterprise ecommerce platform, preferably Oracle Commerce Cloud or comparable platforms. Demonstrated ownership of ecommerce marketing execution, including onsite merchandising, promotions, and conversion optimization. Experience leading UI/UX and conversion improvements, including navigation, search, product pages, and checkout flows. Strong knowledge of web analytics (Adobe Analytics or similar) with the ability to translate data into actionable improvements. Practical experience optimizing product descriptions, metadata, taxonomy, and onsite content for search performance. Working knowledge of SEO best practices in ecommerce environments. Familiarity with marketing automation platforms such as Marketo and their integration with ecommerce experiences. Experience collaborating with Customer Experience, Marketing, Content, and IT teams in a cross‑functional environment. Comfort working in a regulated or compliance‑driven organization with attention to accuracy, approvals, and documentation. Desired Preferences 10+ years of experience supporting or managing ecommerce or digital commerce initiatives. Prior hands‑on experience with Oracle Commerce Cloud or comparable enterprise ecommerce platforms. Advanced experience using Adobe Analytics (or equivalent) for ecommerce performance analysis and optimization. Demonstrated leadership of UI/UX or conversion optimization initiatives, including testing and experimentation. Experience implementing or supporting SEO and content optimization strategies in ecommerce environments. Experience analyzing query pipelines in Algolia or Coveo for marketing insights. Exposure to marketing automation and personalization within ecommerce, including Marketo or similar platforms. Experience working in a regulated, compliance‑driven environment with formal review and approval processes. Familiarity with AI‑enabled search or emerging search technologies as they relate to content discoverability. Benefits USP provides a comprehensive benefits package, including company‑paid time off, comprehensive healthcare options, and retirement savings plans, to protect employees and their families. Compensation Base Salary Range: USD $127,102.00 – $156,550.00 annually. Target Annual Bonus: varies based on role level. Individual compensation packages are based on various unique factors including skill set, experience, qualifications, equity, and other job‑related reasons. USP does not accept unsolicited resumes from third‑party recruitment agencies and is not responsible for agency fees unless under a written agreement with USP. Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Job Category Sales & Marketing Job Type Full‑Time #J-18808-Ljbffr BioSpace, Inc.