Sr Growth Product Manager

About the role Community Phone Company YC W19 delivers a simple cloud phone system for businesses that do not operate call centers. Our solution gives modern voice features – re‑route if busy, greeting menus and IVR, programmable caller ID, cloud voicemail, etc. – to existing office phones and employee cell phones without Wi‑Fi or a downloaded app. It enables teams to take multiple calls and eliminates the need for an IT person or a dedicated phone team. The opportunity We have 25,000+ families paying us each month for a service they deeply value. Churn is low and net promoter score is high. Upsell products are built and ready, but we lack the motion to move these customers into them. This role will own the entire upsell pipeline, from trigger identification and experiment design to in‑product nudges, lifecycle sequences, pricing pages, and onboarding flows. You will build this from scratch, owning a clear revenue target, a data foundation, and a direct line to product leadership and the CEO. In year one, the expansion opportunity is projected at low‑millions of ARR, growing further as we mature the platform. What you will own Expansion revenue from our consumer subscriber base, measured in ARR Full upsell motion: trigger identification, experiment design, in‑product nudges, lifecycle sequences, pricing page, and onboarding flows Prioritized roadmap of PLG experiments, run with shared engineering resources, favoring low‑engagement levers Reporting and learning loop that continually improves each experiment What we are looking for • Prior experience running PLG or lifecycle‑driven upsell experiments in a consumer subscription business. Understand what a good experiment looks like and can build a basic framework. • Comfortable operating without a dedicated engineering team, leveraging copy, sequencing, onboarding design, and pricing structure before writing tickets. • Experience owning a revenue metric, not just shipping features. • Ability to translate PLG playbooks to a senior or caregiver audience, creating upsell moments that feel helpful, not pressurising. You are probably a fit if You have 4+ years of product experience with at least 3 years in a growth or monetization role You have worked in consumer subscription, not just B2B SaaS You can point to a specific experiment you ran, what you learned, and what it moved You are energized by owning a number, not just a roadmap You are comfortable with ambiguity and heavily biased toward action You communicate clearly and understand fine distinctions quickly in structures or philosophies First 14 days: Diagnose and ship in parallel Become the most informed person at the company on why customers are not upgrading. Pull all relevant data, listen to recorded calls, and talk directly to customers who did upgrade and those who didn’t. Scaffold assumptions about the expansion funnel and launch the first experiment by day 15, while continuing to gather data. Days 15 to 60: Build the operation Map every sub‑funnel in the expansion motion and measure each one. Create a dashboard that is actively used. By day 60, provide a written point of view on all sub‑funnels, prioritize momentum‑generating hypotheses, and begin shipping experiments continuously. Primary focus is revenue, not the number of experiments or hypotheses. Days 61 to 90: Accelerate Optimize the system for speed: more experiments per week, sharper prioritization, and significant engineering bets in markets. By day 90, ensure that anyone in the room can review your dashboard and forecast, understanding exactly where the money comes from and why. The team and structure Report to the CEO and work day‑to‑day with the growth team, lifecycle lead, and engineers. The small team structure gives high visibility and immediate impact. Why now 55 million seniors still rely on unreliable phone services. Our platform, already trusted by 25 000+ families, can expand quickly. This role is unique because no one has yet devoted an entire person to bridging the gap between what customers have and what they should have. If you want to own a meaningful number, build from scratch, and work for a mission you can feel, this is the role for you. #J-18808-Ljbffr