Senior Product Marketing Manager

Senior Product Marketing Manager, Education Products

Location: Plainfield, NJ, Hybrid Onsite 3 days a week, no exceptions

Salary: $130K - 170K+ DOE

Overview

We are seeking an experienced Senior Product Manager, Education Products to lead the strategy, development, launch, and ongoing management of a portfolio of professional learning products and credentialing programs. This leadership role is responsible for driving revenue growth, expanding product offerings, and delivering high-value educational experiences that meet evolving market needs.

The ideal candidate combines expertise in product management, business strategy, analytics, and cross-functional leadership with a passion for continuing education and workforce development. This position oversees a small team while partnering with internal stakeholders, external subject matter experts, and strategic partners to bring innovative education solutions to market.

Key Responsibilities

Product Strategy & Portfolio Management

• Develop and execute product strategies that support business growth and customer engagement.
• Manage the full product lifecycle from concept through launch, optimization, and retirement.
• Conduct market research, competitive analysis, and customer insights to identify new product opportunities.
• Build and maintain product roadmaps aligned with organizational objectives.
• Partner with instructional designers, marketing, sales, technology teams, and subject matter experts to deliver high-quality learning products.
• Negotiate agreements and manage relationships with external content providers, consultants, and strategic partners.
• Develop detailed project plans and oversee product timelines, budgets, and deliverables.
• Ensure products meet established quality standards and customer expectations.
• Coordinate product launches alongside sales and marketing teams.
• Create training materials and provide product education for internal teams and external partners.
• Track product performance using financial, operational, and customer success metrics.
• Analyze portfolio performance and recommend enhancements, expansion opportunities, or product retirement.
• Prepare executive-level reporting on product performance and business results.
• Leverage emerging technologies, including AI-powered tools, to improve operational efficiency and product development processes.
• Collaborate with third-party organizations to expand the education portfolio through strategic partnerships.

Credentialing & Professional Certification Leadership

• Lead the strategic direction and continued growth of professional credentialing and certification programs.
• Ensure credential offerings remain aligned with industry standards and workforce trends.
• Represent the organization at conferences, webinars, and industry events to promote credentialing initiatives and cultivate new partnerships.
• Support business development efforts by participating in sales discussions and partnership opportunities.
• Manage relationships with technology vendors supporting credentialing platforms.
• Oversee contracts, program operations, and vendor performance.
• Serve as an internal expert on professional learning, workforce development, certifications, and alternative credentials.
• Support governance committees and advisory groups by coordinating meetings, providing resources, and facilitating decision-making.
• Drive revenue growth and continuous improvement across credentialing programs.

Team Leadership

• Lead and mentor a small team of product and program professionals, including contractors and consultants.
• Establish performance goals and conduct regular coaching and performance evaluations.
• Foster a collaborative, inclusive, and high-performing team environment.
• Lead cross-functional committees, project teams, and stakeholder groups as needed.

Education

• Bachelor's degree in Business, Marketing, Product Management, Education, or a related field, or equivalent professional experience.
• MBA or other advanced degree preferred.
• Product Management certification is a plus.

Experience

• 7+ years of product management experience, preferably within education, training, learning technologies, digital content, or professional development.
• Strong experience managing products through the complete product lifecycle.
• Demonstrated success leading cross-functional product initiatives.
• Experience developing business cases, financial models, and product strategies.
• Background in project management with ownership of complex implementation plans.
• Experience managing budgets, financial analysis, forecasting, and P&L performance.
• Previous leadership experience managing direct reports is preferred.
• Experience supporting revenue growth initiatives and portfolio optimization.
• Familiarity with market research and customer insights.

Required Skills

• Strong product management and business strategy expertise
• Excellent analytical and financial modeling skills
• Experience managing education product portfolios
• Outstanding project management and organizational abilities
• Strong stakeholder management and relationship-building skills
• Strong negotiation and vendor management skills
• Experience using AI-enabled tools to improve productivity is a plus