Manager, Content & Video Strategy

Company Description Redzone, the Connected Workforce business unit within QAD | Redzone, helps manufacturers make more products for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we are all about the people, what we call “the connected workforce.” We make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 26% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output. Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience. With an AI powered platform, nearly 2000 plants and over 500,000 users, Redzone is changing the way people work – one plant at a time. Job Description Redzone is seeking a strategic, video-forward content leader to scale our digital presence and drive discoverability across organic and owned channels. As Manager, Content & Video Strategy, you will shape how Redzone shows up across YouTube, LinkedIn, Meta, and X — transforming existing content into platform-native formats that build audience, generate pipeline, and fuel both SEO and Answer Engine Optimization (AEO). You are the content strategist who knows what works on each channel, how to adapt assets for maximum reach, and how to build a content engine that compounds over time. You will work cross-functionally with Product Marketing, Field Marketing, and Digital to ensure every piece of content is working as hard as possible across the funnel. This position is Full-Time, Exempt, Remote-based in the United States, and requires up to 10% travel. Visa Sponsorship is not available. What You'll Own Content & Channel Strategy: Define the content mix and publishing cadence across YouTube, LinkedIn, Meta, and X. Translate existing assets — webinars, customer stories, product demos, blog posts — into platform-optimized formats that drive engagement and reach. Social Media Management: Own the day-to-day strategy, creation, and execution across all organic social channels to cultivate a highly active online presence. You will craft compelling, platform-specific content designed to rapidly accelerate follower growth, spark meaningful conversations, and foster a tightly knit community. Video Strategy & Production Oversight: Lead Redzone's video content strategy with a strong point of view on format, storytelling, and platform performance. Partner with internal teams and external vendors to ensure video is a first-class format in our content mix. Own YouTube channel growth including SEO, thumbnails, playlists, and watch time optimization. ABM Content Support: Develop targeted content and channel strategies that support account-based marketing motions. Understand how to tailor messaging and format for specific segments, verticals, and accounts. Media Sponsorships: Support evaluation and execution of media sponsorships and editorial partnerships. Work with Paid Media to develop content strategies that maximize Redzone's presence and ROI within sponsored placements. Event Content Amplification: Extend the reach of major events (Pack Expo, Champions of Manufacturing) through pre-, during-, and post-event content programs across owned and social channels. AI-Native Workflows: Leverage AI tools to scale content adaptation, channel optimization, and performance reporting — enabling the team to do more with less. Qualifications 5+ years in B2B content strategy, digital marketing, or social media — ideally in SaaS or industrial tech. Demonstrated expertise in video strategy and channel growth, including YouTube. Deep understanding of organic social platform dynamics across LinkedIn, Meta, and X. Experience supporting ABM programs with targeted content and channel strategies. Strong editorial judgment — you know what resonates with manufacturing and operations audiences. AI-native mindset with hands-on experience using AI tools for content workflows. Strong analytical foundation- you use channel performance data, search trends, and audience insights to shape content strategy. Experience with graphic design tools like Figma and Canva Experience with video editing tools to trim, modify, and refine short-form content Self-starter who thrives in a lean environment and can move from strategy to execution quickly. Additional Information Compensation Package: Base pay range: $120,000 - $130,000 USD Annual (12 Months) Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity This position may be eligible for additional performance incentives U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, flexible spending accounts and employee assistance program About QAD and QAD Redzone: QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. #LI-Remote Time Type: Full Time Department: Marketing Location: United States of America - Texas