Social Media Specialist

• Monitors, manages, and maintains the Company's social media presence across platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels. (Essential)
• Engages with residents, guests, and customers across social media platforms by responding to comments, messages, reviews, inquiries, and feedback in a timely, professional, and customer-focused manner. (Essential)
• Serves as the first line of social media monitoring by identifying, documenting, and escalating potentially harmful, sensitive, or brand-impacting comments, reviews, and online interactions in a timely and accurate manner. (Essential)
• Supports the development and execution of social media content strategies aligned with marketing objectives, brand standards, and audience engagement goals. (Essential)
• Other duties and projects as assigned.
• Collaborates with the Marketing team to stay informed of campaigns, promotions, events, special offers, and brand initiatives in order to effectively engage with customers and respond to inquiries.
• Reviews and analyzes social media content and engagement metrics, including microblogs, blogs, photos, videos, events, ratings, and reviews, and provides actionable recommendations to optimize content performance and audience engagement.
• Conducts competitive research and analysis to evaluate industry trends, competitor marketing strategies, and social media approaches, identifying opportunities to enhance the Company's digital presence.
• Monitors and reports on web analytics and social media performance metrics to evaluate campaign effectiveness, measure progress toward marketing objectives, and support data-driven decision-making.
• Assists with documenting processes, developing best practices, and improving social media workflows.
• Researches and maintains an in-depth understanding of customer demographics, preferences, and market trends to support targeted content.

• Bachelor's Degree (Required)
• 2 years in experience maintaining corporate social media presence across multiple platforms and channels (Required)
• Must have a valid driver's license
• Ability to manage multiple social media accounts across platforms, including Facebook, Instagram, YouTube, TikTok, and other emerging channels
• Working knowledge of social media management tools, such as Sprout Social and Hootsuite, along with current social media technologies, trends, and best practices
• Strong creative and strategic thinking skills with the ability to develop, execute, and optimize social media marketing campaigns across multiple channels
• Proficient in Microsoft Office Suite (Word, Excel, Outlook) and basic computer applications, including email, internet, and web-based tools
• Demonstrated ability to manage multiple priorities, meet deadlines, and adapt quickly to changing business needs
• Excellent interpersonal, customer service, and written and verbal communication skills

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting Sun resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty

Apply for a Corporate Headquarters (HQ) position, located in the Metro Detroit, Michigan market today.

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