Graduate Assistant for Athletic Marketing and Revenue Generation

Graduate Assistant for Athletic Marketing and Revenue Generation

The University of South Carolina Upstate is seeking applicants for a graduate assistant for marketing, fan engagement and revenue generation. Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies toward maximizing fan attendance, ticketing and sponsorship revenue for USC Upstate athletics and its 13 sport programs.

Essential Job Functions

• Lead marketing, promotional and game presentation effort for assigned sports
• Serve as secondary marketing and group ticket contact for men's basketball and women's basketball
• Assist with corporate partnership prospecting, proposals and stewardship under the direction of the Sr. Assoc. AD for External Operations
• Identify and implement grassroots marketing activities on-campus and around the Spartanburg community
• Researches and identifies innovative concepts to help with fan engagement and revenue generation concepts
• Assist with planning and executing of non-gameday events (Morgan Square Madness, Sparty Awards, Sparty's Ball, Fox Sports 98.3 FM Upstate Takeover Day, Hall of Fame Induction)
• Assist in training, scheduling and supervision of undergraduate student workers for assigned sports
• Assist in management of USC Upstate's presence at community events, including mascot appearances and Sparty's Kids Club
• Other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or Sr. Associate Athletic Director for External Operations

Qualifications

Minimum Qualifications

• Bachelor's degree
• Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at the University of South Carolina, Columbia or the Business Analytics Master's program at USC Upstate
• Must be accepted as a graduate student to accept the graduate assistant position
• Ability to interact effectively with student-athletes, colleagues, coaches and supporters
• Ability to work independently and as part of a team
• Attention to detail

Preferred Qualifications

• Bachelor's degree in related field of study (marketing, communications, sports management)
• Previous experience in intercollegiate athletics or professional sports franchises

Skills/Knowledge/Abilities

• Prompt and regular attendance
• Ability to work schedule as defined (night and weekend hours)
• Must be able to adhere to all USC Upstate, Big South Conference and NCAA rules and regulations
• Comfort with juggling multiple tasks
• Excellent written and oral communication skills

Compensation

• Stipend of $1,000 per month for a 10-month academic year, with the possibility of a summer appointment
• Out-of-state tuition waiver, if applicable (valued at approximately $12,000 to $16,000 per year depending upon how many hours the candidate attempts)
• Candidate is responsible for in-state tuition and related fees, which is approximately $10,300 to $14,000 per year depending upon how many hours the candidate attempt
• USC Upstate parking permit