Growth Marketing Manager
Fast-growing software company
The Role
Raydar is recruiting for this role on behalf of our client. Create a demand generation function from the ground up, establishing and expanding acquisition channels that support a sales-led pipeline. The role also includes building the tooling and reporting behind those channels and working closely with sales and product colleagues on messaging.
What You'll Do
Stand up new acquisition channels from zero and refine them over time to bring in qualified prospects for the sales team.
Set up and run the systems that support campaigns, including measurement, workflow automation, prospect assignment, audience grouping and performance dashboards.
Collaborate with sales and delivery colleagues to turn product developments into persuasive market messaging.
Run experiments across paid media, lifecycle email, site optimization, account-based programs, organic search and newer channels, then invest further in the strongest performers.
Direct outside agencies, freelancers and specialist partners to speed up execution where extra expertise adds value.
What We're Looking For
3 to 5 years of experience in growth, digital, demand generation or account-based marketing.
Background promoting technology products to business buyers with a longer, sales-assisted purchase cycle.
Time spent at an early-stage or fast-scaling startup.
A history of launching a marketing channel or demand program from nothing.
Practical experience configuring core marketing technology, such as automation platforms, measurement tools, CRM dashboards and site analytics.
Good grasp of funnel metrics and how leads convert to revenue, including MQLs, SQLs and pipeline.
Experience working across several channels, including paid digital, email, web and content.
A standout strength in one particular skill or channel.
A university degree; a top-tier background is preferred.
Ability to work on-site 4 to 5 days a week.
Benefits
Health, dental and vision coverage
Life and accident insurance
Location And Work Model
San Francisco, CA, United States (preferred) or New York City, NY, United States
On-site, 4-5 days per week in office
Full-time
Compensation, As The Posting Describes It
Equity
Flexible time off
Short-term disability coverage
Retirement plan
Learning and development support
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