Regional On Premise Manager

Job Description

Job Description

Company Description

Drive the sales and marketing of Red Bull in the On Premise accounts in their assigned region together with their team of Musketeers. The ROPM will train, coach, develop and assess the Musketeers to secure a high performing team. The ROPM will develop the brand image in the on premise, secure excellent/efficient area coverage by the Musketeers and continuously improve the return on investments for Red Bull.

Job Description

“LIVING” THE RED BULL ON PREMISE CULTURE

Work lifestyle coincides with the Red Bull culture and Musketeer Profiles

Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand

Builds the image of the brand through customer interaction and style

 

AREA MANAGEMENT

Secures an excellent, smart, and efficient coverage of the area with Musketeers

Builds and maintains relationships with key On Premise partners

Spends a minimum of four days a week in the field with Musketeers

Partnership agreement payments and budgets are properly managed

Maintains professional and appropriate conduct during day and night visits

Analyzes the region and account specific data to understand key business drivers

Manages team to ensure On Premise account staff understand the brand and Red Bull execution standards

Ensures accounts are properly serviced by Musketeers to drive increased sales

Ensures premium On Premise activation and High 5 execution at third party events inside On Premise venues

Leverages global and national activities/events in the right venues

Allocates resources to achieve the highest return on investment. Continuously improves dollar per case spending

Monitors market trends and maintains data on competition

 

STRATEGIC BUSINESS PLANNING & EXECUTION

Implements National & Regional Business Plans

Ensures short and long term strategies and activities are consistent with RBNA guidelines

Allocates resources to achieve the highest return on investment. Continuously improves the $/Case spending

Assist in developing business plan and budget for BU

Monitors market trends and maintains data on competition

Effective communication with RBNA, customers, and distributors

 

MANAGING & COACHING

Guides, trains, and leads Musketeers toward desired outcome

Properly coaches Musketeers based on observed strengths and opportunities

Inspires and encourages team's success through various actions

Continually seeks out and engages potential qualified candidates for team

 

EXECUTION STANDARDS

Visibility - ROPM works with OPM to ensure visibility is staged perfectly to optimize sales

Menu listings & cooler facings - ROPM to ensure Red Bull products are listed and displayed as per RBNA guidelines and according to planograms

Perfect Serve - ROPM works with OPM to ensure a cold Red Bull can is given to consumer when ordered as part of a cocktail or as a stand-alone beverage

ROPM works with OPM to encourage the optimum price for Red Bull and Red Bull cocktails in all managed accounts as per RBNA guidelines

Consumption Activation - ROPM works with OPM to sell in appropriate consumption activation tools and communication pieces

Qualifications

Strong on premise industry knowledge, contacts and experience in "the scene"

4+ years sales experience with a strong track record of success

2+ years of Management Experience (in the On Premise beverage industry is a plus)

Strong analytical skills and the ability to negotiate

Excellent communication and active listening skills

Creative, solution-oriented mindset

Self-motivated and able to work independently

Fully understands and embraces the Musketeer profile

Must be proficient in Microsoft Excel and PowerPoint

Bachelor’s Degree preferred

Must be fluent in English, additional language skills an advantage

 

Additional Information

The base salary range for this position is $100,000-$150,000 + cash incentives.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.