Media Strategist

the company is hiring a Paid Social Media Strategist to run campaigns across Paid Social platforms including Meta, TikTok, Reddit and Pinterest. This is a hands-on buying role on global, full-funnel campaigns with a clear goal: drive incremental subscriptions, efficiently, at scale. You will join a collaborative, fast-moving team that values curiosity, clear thinking, and a bias toward action. We let data guide decisions, move quickly when we have enough to go on, and push each other to keep digging when we don't. AI is central to how this team operates, but it's a tool and not a replacement for judgment. The people who thrive here know when to lean on it and when to think harder. This is a hybrid role working our New York office 2-3 days per week and reports to the Manager of Paid Social Media. You’ll Get To… Own campaign strategy and execution across Meta, TikTok, Reddit and Pinterest, spanning formats, markets, and the full marketing funnel. Build, launch, and optimize campaigns daily: audiences, creative rotations, bidding strategies, budget pacing, and troubleshooting. Design and run structured tests across creative, audience, and format, and help shape the testing roadmap against cross-functional marketing goals. Use AI to automate reporting, accelerate analysis, and improve the quality and speed. Build repeatable workflows, not one-offs — and bring the judgment to know when the output is right and when it needs a harder look. Pressure-test platform-reported results against incrementality measurement and bring a point of view on what is actually working. Surface insights, keep performance reporting current, and know your numbers cold Manage relationships with platform partners and work cross-functionally with creative, analytics, and finance. Who We’re Looking For 2+ years of hands-on paid social buying for direct response campaigns. Deep Meta expertise is required. Pinterest and Reddit experience is strongly preferred. Experience optimizing large investment levels ($10M+) across multiple markets against conversion KPIs. You use AI as a genuine accelerant, not just chat prompts, but building workflows, automations, and agents that make the whole team faster. You think about where AI fits before defaulting to doing it manually, and you can show us what you've built. You own outcomes. You raise problems with a proposed next step, never just the problem Strong grasp of conversion tracking, performance KPIs, and measurement fundamentals. Familiarity with incrementality testing or MMM is a plus. Comfortable in Excel/Google Sheets and building clear, data-informed reports and presentations. Looker experience is a plus. Clear and proactive communicator. You share your perspective openly, align once a decision is made, and keep partners in the loop before they need to ask. Naturally curious and self-directed. When something looks off, you dig until you understand why. You're comfortable saying "I don't know" and always follow it with "let me find out." How This Team Operates Bias to action. A good plan shipped today beats a perfect plan shipped in three weeks Ambiguity is an invitation. If the brief isn't written, write it. Intellectual curiosity is required. Read, research, challenge assumptions. Test, learn, fail, repeat. AI-first. Every brief, build, and analysis starts with the question: where does AI accelerate this? Build in the open. A rough draft on Monday beats a polished one on Thursday. No silent disagreement. Disagree in the room, commit once decided. Benefits & Perks A choice between medical plans with an option for 100% covered premiums Fertility and adoption benefits Access to supplemental insurance plans for additional coverage Headspace mindfulness app subscription Global Employee Assistance Program Retirement benefits with employer match Flexible paid time off 12 weeks paid parental leave and family care leave Pretax commuter benefit Education reimbursement Employee donation match to community organizations 7 Global Employee Resource Groups (ERGs) Dog-friendly workplace Free lunch and snacks Private rooftop Hack week twice per year Cash Compensation Range: $70,500 - $113,850 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), the company employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary. About the company the company is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, e-commerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit company.com/about/careers. Our Commitment Today, more than a million people around the globe use the company to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At the company, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. #J-18808-Ljbffr