Associate Director US Respiratory Marketing - Consumer
$142.4k - $224.1kMerck
Merck seeks an Associate Director to lead consumer marketing strategies for a respiratory product, driving patient awareness and engagement. The role involves developing integrated omnichannel campaigns, translating market insights into actionable strategies, and collaborating across cross-functional teams to support brand growth.
Responsibilities
- Lead development and execution of consumer marketing strategies for respiratory product growth
- Translate market research, consumer insights, and performance data into strategic recommendations
- Partner with media, analytics, and agencies to develop integrated omnichannel campaigns
- Collaborate on concept development, testing, and measurement of direct-to-consumer campaigns
- Ensure compliance with applicable laws, regulations, and medical-legal-regulatory review processes
Requirements
- Bachelor's degree (BA/BS) or equivalent
- Minimum 5 years healthcare or pharmaceutical industry experience in marketing, sales, or research
- Strategic thinking, innovative mindset, and results orientation
- Cross-functional collaboration and stakeholder influence skills
- Knowledge of healthcare environment, managed care, and regulatory requirements
- Project management, analytical, and problem-solving capabilities
- Digital marketing and omnichannel engagement expertise
Vacancy posted 1 day ago
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