Manager, Digital Marketing

Digital Marketing Manager

Karius is a life science, venture-backed clinical metagenomics company, focused on elevating patient care through microbial insights. We are committed to advancing diagnostic science and technology to optimize the diagnosis and treatment of infectious diseases. Through the use of genomics and AI, we are driven to improve the diagnostic landscape for infectious diseases. Karius delivers unprecedented diagnostic insight detecting microbial cell-free DNA circulating in the body to assist physicians to make rapid treatment decisions.

We are seeking a talented Digital Marketing Manager to help accelerate awareness and adoption of Karius's metagenomic testing portfolio across the hospital and outpatient settings. In this role, you will be responsible for developing, executing and optimizing comprehensive digital channel growth strategies in partnership with internal teams and agency partners. You will be an integral part of advancing our commercial capabilities to reach new markets and audiences. This role requires experience managing digital marketing channels in the healthcare setting, strong communication and organizational skills, a curious mindset, and a passion for helping patients and clinicians.

Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company's platform is already delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive test capable of identifying more than a thousand pathogens directly from blood, and helping industry accelerate the development of therapeutic solutions. The products Karius offers today are some of the most advanced solutions available to physicians who aim to deliver better care to many otherwise ineffectively treated patients. Our tests are the result of some incredible work done by our scientists, statisticians, engineers, and physicians, all driven by the same mission. You, as part of the Karius team, will be able to see how directly your work has a life-changing impact on people, and at scale.

Reports to: Sr. Director, Marketing

Location: Redwood City, CA (Hybrid) or Remote (USA)

Primary Responsibilities

• Partner across internal teams and agency partners to design and execute digital channel campaigns that are aligned to Karius's commercial strategy and segment objectives.
• Support the development, implementation and optimization of a direct-to-provider and direct-to-patient channel strategy that empowers immunocompromised patients to access metagenomic testing at the moment it's needed.
• Drive digital marketing programs that demonstrate measurable commercial impact, including generating qualified leads, influencing customer acquisition pipeline, and delivering revenue. Establish and validate proof of concept for new digital strategies through attributable revenue to support business cases for scaling.
• Develop content in partnership with the Director, Sales Enablement and Director, Branding & Events that is aligned with multi-channel campaign objectives.
• Build out measurement frameworks and KPIs in collaboration with Commercial Operations to assess the impact of integrated channel strategy and enable data-driven optimization.
• Provide input on how the digital content and marketing strategy should evolve in response to changing customer behavior, market trends, search evolution and AI modalities.
• Develop & deliver compelling presentations that articulate the performance of channel strategies and provide recommendations for optimization to key stakeholders, including the Commercial Leadership Team.

Travel: Travel required (up to 10%).

Physical Requirements

Subject to extended periods of sitting and/or standing, vision to monitor and moderate noise levels. Work is generally performed in an office, lab or clinical environment.

Position Requirements

• Bachelor's degree in Business, Marketing, Sales or equivalent. Advanced degree preferred.
• Minimum of 5 years of relevant experience in Marketing, Advertising, Analytics, Sales and/or Strategy Consulting, preferably within life sciences or healthcare.
• Demonstrated track record of translating digital marketing programs into measurable commercial outcomes, including qualified leads, pipeline optimization, and attributable or influenced revenue.
• Strong analytical skills with the ability to connect channel performance and customer behavior to actionable commercial recommendations.
• Excellent communication and presentation skills, with the ability to translate complex data into clear recommendations for diverse and senior stakeholders.
• Experience translating complex scientific and medical topics into engaging digital content for healthcare providers and patient audiences.
• Strong expertise in digital marketing, marketing analytics, and content management systems.

Personal Qualifications

• Passionate, purpose-driven, and excited about Karius' mission.
• Mastered your craft, eager to learn and grow and desire to share knowledge.
• Detail oriented with exceptional organizational and time management skills.
• Endless curiosity and a need to dive deeper for understanding.
• Excellence at communication and collaboration within a cross-functional team; ability to summarize data and present information to stakeholders.
• Self-starting mentality and ability to drive results.
• Exemplary project management skills with the ability to build schedules and mitigate against timeline delays.
• Ability to work independently but also be an excellent team player.
• Ability to work effectively and efficiently in a fast paced (startup) environment.
• Superior communication and analytical skills, including strong ability to identify and solve ambiguous and complex problems.

Disclaimer

The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, and skills required. Responsibilities and duties may change or be adjusted to meet the needs of the company, and additional duties may be assigned as necessary. The job description is subject to change at any time at the discretion of Karius.

At Karius, we value a diverse and inclusive workplace and provide equal employment opportunities for all applicants and employees and are committed to honor and invest in the full diversity of people, in our hiring, recruiting and development of employees across the Company. All qualified applicants for employment are encouraged to apply and will be considered without regard to an individual's race, color, sex, gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application due to a disability, please contact us at View email address on click.appcast.io and we will accommodate qualified individuals with disabilities.