Senior eCommerce Sales Manager

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The eCommerce Sales Manager is responsible for leading Swisher’s commercial execution across eCommerce retail partners, including Amazon, Walmart.com, and other online marketplaces. This role drives customer development, joint business planning, and digital trade performance to ensure sales growth, profitability, and seamless integration between the commercial and marketing functions.

Working closely with the Marketing eCommerce Manager, this role ensures alignment between digital content, pricing, promotions, and fulfillment strategies — translating brand and marketing objectives into actionable retail customer plans.

Key Responsibilities

• Define the long-range eCommerce sales strategy aligned to enterprise revenue, margin, and brand priorities


• Own the national eCommerce commercial roadmap, including platform prioritization, growth levers, and capability development


• Advise the VP, National Accounts on digital commerce investment strategy, channel risks, and emerging opportunities


• Lead executive-level relationships with eCommerce retail partners (Amazon, Walmart.com, etc.)


• Negotiate commercial terms, digital trade structures, and performance commitments


• Own the eCommerce P&L inputs including pricing, trade investment, promotional funding, and margin management


• Govern digital trade effectiveness and ROI in partnership with Finance and Revenue Growth Management


• Establish performance standards for promotional cadence, funding levels, and profitability thresholds


• Serve as the commercial integrator between Sales, Marketing, Category, Supply Chain, and Analytics


• Partner with the Marketing eCommerce leader on the digital roadmap, ensuring seamless coordination between traffic, conversion, and revenue


• Establish national KPI frameworks for eCommerce performance


• Lead executive business reviews and performance governance routines


• Translate performance data into strategic recommendations for leadership


• Pilot new platform models, digital merchandising approaches, and retail media monetization strategies


• Lead process modernization initiatives to improve speed-to-market and execution accuracy

Qualifications

• 
  

  Bachelor’s degree in Marketing, Business Administration, eCommerce or related field



• 10+ years of progressive commercial or sales leadership experience, with at least 4+ years in eCommerce or digital retail


• Proven ownership of national customer strategies and revenue planning


• Demonstrated experience influencing enterprise priorities and investment decisions


• Deep understanding of eCommerce platform economics, retail media, and digital merchandising


• Experience leading cross-functional initiatives at the enterprise level


• Strong financial acumen in pricing, margin, and trade optimization


• Proficiency with sales analytics tools, CRM platforms, and Microsoft Office Suite


• Exceptional executive communication and negotiation skills


• Travel: Up to 20%

Preferred Qualifications

• MBA or advanced business degree


• Experience in CPG, tobacco, or other regulated product categories


• Experience leading omnichannel or digital transformation initiatives


• Familiarity with Amazon, Walmart, and retail media ecosystems

What We Offer

• Base salary and bonus program


• Medical, dental, vision, life insurance effective on date of hire


• Generous 401(k) Plan


• Defined Contribution Plan


• Paid vacation and paid holidays


• Tuition reimbursement

Official Contact Information

• Email: All official emails will come from an @Swisher.com address


• Website: Verify job listings and contact details on

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.