Director of Public Relations/Community Outreach

Salary: $90,000.00 - $95,000.00 Annually
Location : Main Campus (Liberty Heights)
Job Type: Full-Time Staff
Job Number: 202500118
Department: Advancement & Strategic Partnership
Opening Date: 04/14/2026
FLSA: Exempt
Bargaining Unit: N/A


About Baltimore City Community College
Founded in 1947, Baltimore City Community College (BCCC) is comprehensive, urban institution accredited by the Middle States Commission on Higher Education. The College's campus is located in West Baltimore and courses are offered throughout the City. With its broad range of degree, certificate, and continuing education programs, affordable tuition, and extensive outreach, BCCC offers educational opportunities to the citizens of Baltimore City and throughout the state of Maryland. BCCC serves over 7,500* students annually, providing credits that transfer to four-year colleges and universities as well as workforce training leading directly to job placement. The College is proud of the fact that over 50 nations are represented within the student body.

* Based on the annual unduplicated credit and non-credit headcount for FY 2023.

Description/Job Summary
Reporting to the Vice President for Advancement, the Director of Public Relations/Community Outreach will be a creative and innovative leader who develops and supports public and media relations plans that build and sustain messaging in support of Baltimore City Community College at the local, state, and national levels. The College is undergoing realignment strategies across its operations and the Director must bring high energy and enthusiasm toward setting the stage for the next evolution of the institution and its brand. The Director is responsible for building opportunities to advance the College's programs and strategies while managing the flow of internal and external communications to promote one institutional voice.

Responsibilities/Duties
Management

• Takes the lead in the development of public relations and outreach initiatives, including issues and crisis communication plans.
• Directs the narrative when disseminating news with media, elected officials, community organizations, and College stakeholders. Builds and cultivates relationships with community representatives and internal and external stakeholders.
• Collaborates and works with the Marketing Department to coordinate production of print, radio and television advertisements, and on-air promotions. Works with monitoring services to share related news articles naming the College.

Media Relations

• Develops and implements comprehensive media strategy to maximize exposure for College programs.
• Works with the Marketing Department to coordinate production of print, radio and television advertisements, and on-air promotions. Provides media (print, cable TV, radio, social media, web sites, etc.) with notices of upcoming events, programs, and advertising.
• Develops and implement engagement strategies to maximize positive media exposure for College programs, faculty and students.
• Cultivates relationships with traditional and nontraditional media, responds to media requests, and communicates upcoming events and campus programming. Provides routine updates to improve, evaluate, and enhance processes and communications.
• Manages editorial requests, corporate, non-profit and government meetings, press releases, and press conferences.

Public and College Relations/Community Outreach

• Works with the Vice President and College leadership to identify key stakeholders among community, business, faith-based, legislative, and other key groups for targeted outreach efforts.
• Edits and produces weekly, monthly, and quarterly newsletters
• Identifies community events and efforts that coincide strategically with the College's mission and values.
• Maintains ongoing relationship with public relations counterparts at other Maryland community colleges (including MACC and MCCPRO) to support joint efforts. Assists with preparation of presentations for the President; edits content as needed for College and Foundation publications.
• Helps to identify subject matter experts who can support faculty and staff while expanding the visibility of the College. Directs the development of and actively maintains multiple databases of contact information for targeted constituencies.
• Works collaboratively with security and other departments on campus and provides resources to Cabinet leaders in the event of a crisis. Manages internal and external communications about campus operations during emergency/hazardous or other occurrences.

Required Qualifications
***PLEASE UPLOAD 7 PROFESSIONAL REFERENCES as an additional document***

Education:

• Bachelor's degree in marketing, public relations, journalism, English, communications, multimedia or related field from an accredited college or university.

Experience:

• Seven (7) to ten (10) years of experience in communications, public affairs, or community relations.
• Seven (7) years of progressively responsible supervisory/management experience

Additional Requirements:

• Must have reliable transportation

Preferred Qualifications

• Master's degree in public or media relations, marketing, journalism, communications.
• Prior experience managing multiple responsibilities in a fast-paced work environment.
• Previous experience with higher education or in an academic setting.

Knowledge, Skills and Abilities

• Able to be responsive to media representatives during routine and emergency situations.
• Excellent written and oral communication skills.
• Strong working relationship with local media and knowledge of the City of Baltimore preferred.
• Demonstrated ability to strategically develop, build and achieve long-term and short-term capacity to reach goals and objectives at the functional and organizational levels. Demonstrated ability to develop and execute effective strategic plans while anticipating future consequences and opportunities.
• Demonstrated skill in approaching sensitive issues with respect, discretion and confidentiality.
• Strong interpersonal skills, including the ability to collaborate, influence, motivate, negotiate, communicate, resolve conflicts, and effectively coach staff and managers. Effective leadership skills that energize multi-disciplined work teams.
• Strong analytical, problem-solving, and conceptual skills. Effective presentation skills.
• Knowledge of Greater Baltimore and surrounding areas preferred

BCCC is committed to providing a workplace free from discrimination or harassment. We expect every member of the BCCC community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to the information submitted.

It is important that your application show all the relevant education and experience you possess. Applications may be rejected if incomplete.

For technical assistance, please contact NEOEDs Applicant Support Line at View phone number on click.appcast.io or Email: View email address on click.appcast.io if your needing help with your online applicant account. Applicant Support is available between 6 a.m. - 5 p.m. Pacific Time, Monday through Friday.
BCCC is the only community college in Baltimore City, one of 16 community colleges in Maryland, and both a higher education institution and a State of Maryland agency.

As a state agency, the College is able to offer full-time, permanent PIN employees a host of benefits including a competitive salary and tuition remission. New College PIN employees will be invited to discuss benefit options with a personnel officers.

Benefits extended to all full-time PIN employees are as follows.

(Click on medical and retirement plans for more detailed information)

• : (PPO, EPO, and/or HMO medical plans), vision and dental plans (PPO or DHMO)
  
  
• : include the State Employees' Pension, Teachers Pension Systems, Optional Retirement Programs (ORP) and the Law Enforcement Officer Pension System.
  
  
• Supplemental Retirement Plans - 401(k), 403(b) and 457
  
  
• Leave : 22 days of Annual Leave, 15 days of Sick Leave, 3 Personal Leave days, Leave Bank membership opportunities, 9 Holidays and a Winter Holiday break (5 days) observed between the Christmas and New Year's Day holidays
  
  
• Tuition Remission to institutions within the University System of Maryland (USM)
  
  
• Professional Development opportunities

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