Marketing Specialist

Marketing Specialist

This is an on-site role in our Allen, TX office. We are seeking an experienced, hands-on Marketing Specialist to support and advance the day-to-day marketing, sales, business development, and customer-facing activities of the organization.

This role will be responsible for more than event coordination. The Marketing Specialist will help plan and execute marketing programs, develop and maintain marketing content, support brand and product communications, coordinate customer-facing events and demonstrations, manage marketing assets and demo equipment, and provide logistical and communications support to the Operations and Manufacturing teams in Allen.

The ideal candidate combines practical marketing experience with strong organizational and project-management skills. This person will be comfortable developing marketing materials, coordinating cross-functional initiatives, managing vendors, supporting customer engagement, and ensuring that marketing programs are executed professionally and effectively.

Key Responsibilities

• Support the development and execution of marketing plans, campaigns, and initiatives aligned with company sales and business development objectives.
• Help establish marketing priorities, timelines, deliverables, and measures of success.
• Develop, write, edit, and coordinate marketing content, including brochures, product literature, presentations, case studies, newsletters, email communications, website content, social media posts, and other collateral.
• Coordinate the creation and maintenance of sales enablement materials and product communications.
• Translate technical and operational information into clear, accurate, and compelling customer-facing content.
• Maintain consistency in company branding, messaging, tone, and visual presentation.
• Coordinate website content updates and help identify opportunities to improve the company's online presence.
• Support email marketing, social media, digital communications, and other outbound marketing activities.
• Help manage marketing calendars, campaign schedules, content plans, and project status reporting.
• Monitor marketing activities and assist with evaluating campaign, event, and lead-generation results.
• Maintain organized records of marketing activities, content, vendors, budgets, and performance information.
• Lead the planning and execution of trade shows, conferences, product demonstrations, customer visits, facility tours, open houses, partner events, and other customer-facing activities.
• Develop event plans, schedules, budgets, timelines, checklists, and communications.
• Coordinate booth space, registrations, freight, shipping, storage, signage, furniture, internet, electrical services, catering, and other event requirements.
• Coordinate event messaging, presentations, demonstrations, promotional materials, lead-capture processes, and follow-up plans.
• Work with Sales and Business Development to identify event objectives, target audiences, customer meeting opportunities, staffing requirements, and follow-up activities.
• Coordinate the preparation, testing, shipment, setup, and return of displays, product samples, demo equipment, and marketing materials.
• Support customer demonstrations by coordinating presenters, equipment, schedules, facilities, presentations, and supporting content.
• Assist with customer and visitor experiences at the Allen facility, including meeting rooms, presentations, demonstrations, signage, tours, and site readiness.
• Coordinate post-event activities, including lead tracking, follow-up communications, reporting, material returns, and lessons learned.
• Support on-site activities as needed, including occasional travel.
• Manage the company's library of marketing materials, product information, presentations, graphics, photography, video, templates, and other brand assets.
• Review materials periodically to ensure they are accurate, current, properly branded, and aligned with company messaging.
• Coordinate the development, revision, approval, printing, storage, and distribution of marketing collateral.
• Work with internal subject-matter experts, designers, printers, agencies, and other vendors to produce high-quality materials.
• Help establish and maintain processes for content review, approvals, version control, and document distribution.
• Support the development of product launch materials, sales tools, customer presentations, and internal communications.
• Organize digital and physical files so that current materials are readily accessible to appropriate users.
• Maintain accurate records of demo equipment, product samples, displays, tools, accessories, promotional items, apparel, and other marketing assets.
• Track equipment location, condition, assignment, availability, maintenance, and replacement needs.
• Coordinate the preparation, testing, shipment, setup, return, and storage of demo equipment.
• Ensure equipment and materials are ready for customer demonstrations, trade shows, sales meetings, facility visits, and other events.
• Establish and maintain checklists and standard procedures for equipment preparation, packing, shipping, setup, teardown, and return.
• Identify missing, damaged, outdated, or unserviceable items and coordinate appropriate corrective action.
• Recommend improvements to inventory, storage, labeling, and asset-management processes.
• Provide marketing, communications, and project support to the Operations and Manufacturing teams at the Allen facility.
• Coordinate the preparation of production areas, conference rooms, demonstration spaces, and other facility areas for customer visits and events.
• Help document and communicate operational capabilities, manufacturing processes, products, and technical information for use in marketing and sales materials.
• Work with Operations and Manufacturing subject-matter experts to gather information, images, specifications, and content for customer-facing communications.
• Support the development of facility-tour materials, manufacturing overviews, product demonstrations, presentations, and related content.
• Assist with scheduling, meeting coordination, project tracking, documentation, action-item follow-up, and internal communications.
• Help coordinate the movement, staging, labeling, packaging, and availability of equipment, samples, materials, and other items used for demonstrations or customer activities.
• Ensure marketing and customer-facing activities align with production schedules, facility requirements, safety considerations, and available resources.
• Help maintain organized records, procedures, checklists, and status updates related to cross-functional projects.
• Partner with Sales and Business Development to identify marketing needs, customer communication opportunities, and sales-support requirements.
• Develop and maintain presentations, product overviews, proposal support materials, qualification documents, and other sales enablement tools.
• Help coordinate lead capture, lead documentation, lead distribution, and post-event follow-up.
• Support account-based marketing, customer communications, partner activities, and targeted outreach as needed.
• Assist with maintaining customer, prospect, partner, media, and vendor lists.
• Provide marketing input for customer meetings, presentations, demonstrations, proposals, and business development activities.
• Coordinate relationships with printers, designers, event providers, exhibit houses, freight carriers, photographers, videographers, agencies, and other marketing vendors.
• Request and evaluate quotes, coordinate purchase orders, review invoices, and maintain expense documentation.
• Track marketing budgets, project costs, event expenses, and vendor commitments.
• Manage multiple projects simultaneously while maintaining schedules, quality, and budget expectations.
• Identify process improvements that increase the efficiency and effectiveness of marketing operations.
• Develop repeatable workflows, templates, checklists, and procedures for recurring marketing activities.
• Success in this role will be demonstrated by:
• Marketing programs, content, campaigns, and communications being executed accurately, consistently, and on schedule.
• Trade shows, demonstrations, customer visits, facility tours, and other events being well planned and professionally delivered.
• Sales and Business Development teams receiving effective, timely, and relevant marketing support.
• Marketing materials, brand assets, demo equipment, and promotional items being current, organized, available, and properly maintained.
• Customer-facing messaging accurately representing the company's products, capabilities, operations, and manufacturing expertise.
• Operations and Manufacturing teams receiving responsive support for facility activities, demonstrations, documentation, and communications.
• Marketing projects, budgets, vendors, shipments, inventory, deadlines, and follow-up activities being managed effectively.
• Marketing processes becoming more organized, repeatable, measurable, and efficient over time.

Qualifications

• 3+ years of experience in marketing, marketing communications, event marketing, product marketing, sales enablement, or a related field.
• Experience developing marketing content and materials, not solely coordinating logistics.
• Experience supporting trade shows, customer events, product demonstrations, facility visits, or other business-to-business marketing activities.
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