Director, Marketing

Director, Marketing – Full Time/Exempt

The Director of Marketing will lead the planning and execution for key audience segments and growth initiatives. This role is responsible for developing integrated plans that drive fan growth, strengthen brand equity, and deepen community connection across priority audiences. The Director of Marketing focuses on multicultural marketing; targeted fan growth across youth, women, multicultural, and international audiences; and select brand, community, and retail initiatives.

We're looking for a strategic operator who combines strong creative thinking with exceptional planning, presentation, activation and recap skills, along with operational rigor and the ability to collaborate across functions.

Primary Job Duties:

• Campaign Strategy & Execution
• Audience & Growth Initiatives (Core Focus)
• Multicultural Marketing & International Growth
• Partnerships & Revenue
• Retail & Merchandise
• Project Management, Collaboration, & Leadership

Qualifications/Requirements:

• Education: Bachelor's degree in marketing, sports management, or related field
• Experience: At least seven (7) years of full-time, professional progressive experience in marketing, brand strategy, audience development, or integrated campaign management
• Proven track record of leading targeted marketing initiatives that drive measurable business results, fan growth, engagement, and revenue impact
• Strong experience developing integrated marketing plans, executive presentations, campaign briefs, and post-campaign recaps with actionable insights
• Demonstrated ability to translate data, fan insights, and performance analytics into strategic recommendations and campaign optimizations
• Experience managing budgets, timelines, agencies, and cross-functional stakeholders in a fast-paced environment
• Proven success managing multiple high-priority projects simultaneously while maintaining strong attention to detail and operational excellence
• Experience leading multicultural and/or international marketing initiatives preferred
• Sports, entertainment, live events, or consumer brand marketing experience strongly preferred
• Strategic thinker with a strong balance of creative vision, operational rigor, and executional excellence
• Experience supervising and supporting the professional growth and development of full-time colleagues
• Exceptional communication, storytelling, and presentation skills, with the ability to influence stakeholders at all levels
• Strong understanding of audience development, fan engagement, and integrated marketing strategy
• Highly organized with strong project management, prioritization, and problem-solving abilities
• Data-driven and results-oriented, with the ability to analyze performance metrics and optimize campaigns accordingly
• Collaborative and team-oriented, with strong cross-functional relationship-building skills
• Ability to thrive in a fast-paced, high-accountability environment while managing multiple priorities simultaneously
• Self-starter with a proactive mindset, sound judgment, and strong attention to detail
• Fluent in Spanish preferred but not required
• Ability to effectively work in a fast-paced environment with multiple competing priorities that require strong project management, decision-making capabilities, and flexibility

Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs. Must successfully complete pre-employment screening, including a background check.

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. Benefits and Perks include, but are not limited to:

• Health, Dental, and Vision Insurance options; effective the first day of hire
• 401 (k) retirement option with employer match contribution
• Paid Time Off Accruals (including sick time accruals)
• Paid Time Off for most Federal holidays
• Time off for Maternity, Paternity, Military, and Bereavement
• MDLIVE: 24/7 medical support
• Flexible Spending Accounts (FSA) & Health Care Saving Account options
• Discounts on Cardinals gear & paraphernalia
• Tuition reimbursement & Professional Growth opportunities
• Daily free lunch
• Complimentary season tickets
• Subsidized gym memberships

The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.