Marketing Coordinator/Senior Coordinator

Position: Marketing Coordinator/Senior Coordinator Reports to: Vice President of Marketing and Communications Location: Launch Tennessee office, Nashville, TN Supports: Marketing & Communications team, Launch Tennessee staff Works alongside: Director of Communications, Senior Manager of Event Planning and Activation, Creative and Design Manager Launch Tennessee is a 501c3 nonprofit organization building an ecosystem of support for every startup and investor in Tennessee. As a public-private partnership, we are uniquely positioned to provide direct investment, while also supporting collaboration among founders, investors, researchers, private sector institutions, and government. We foster entrepreneurship, technology advancement, and workforce development by providing capital access, commercialization support, and connections. Our Core Values: Don’t just think outside of the box; break it. Go further through collaboration. Be driven to serve. Be accessible and inclusive always. Put people first in everything we do. Life is too short not to love what you do. We make it happen. Position overview: The Marketing Coordinator / Senior Marketing Coordinator supports integrated marketing and communications initiatives that elevate the Launch Tennessee brand, advance the organization’s mission, and increase awareness and engagement across its programs, initiatives, events, content, and stakeholders. A hands‑on member of the Marketing, Communications, and Events team, this role also works cross‑functionally with other LaunchTN departments and alongside entrepreneurs, investors, ecosystem partners, sponsors, and external vendors to coordinate campaigns, produce and distribute content, maintain owned channels, and deliver a consistent brand experience. The ideal candidate is an organized, collaborative, curious, and creative marketer who enjoys turning ideas into action, managing multiple projects, and working in a fast‑paced environment. They will serve as a day‑to‑day partner for select programs, events, and initiatives and embody a hands‑on, lean‑forward, ‘no job too big or too small’ attitude. Exact title (Coordinator v. Senior Coordinator) will be determined based on candidate’s experience and skills. Roles and Responsibilities: Marketing Strategy & Campaign Management Support integrated, cross‑platform campaigns promoting LaunchTN programs, events, partnerships, initiatives, and organizational priorities. Coordinate campaign timelines, content calendars, creative requests, approvals, and deliverables to keep projects on track. Develop and adapt audience‑specific messaging and promotional materials across email, social, web, and other owned channels. Serve as a day‑to‑day marketing contact for assigned programs and projects, translating goals and audience needs into effective promotional plans and deliverables. Digital, Social, and Email Support day‑to‑day management of LaunchTN’s social channels, including content development, scheduling, publishing, community engagement, and monitoring. Support website and other digital properties through content updates, new webpage creation, and ongoing review. Support the production and distribution of newsletters and targeted email campaigns, including content development, formatting, testing, scheduling, audience segmentation, and list management. Stay current on trends, platform updates, and emerging opportunities, sharing relevant ideas and suggestions with the Marketing team. Event Marketing & Strategic Activations Coordinate marketing timelines, promotional deliverables, communications, creative assets, and cross‑functional requests. Support event promotion across owned and partner channels. Coordinate with internal teams, sponsors, partners, and vendors on information, assets, approvals, promotional opportunities, printed and digital collateral, signage, and more. Support event registration, attendee communications, promotional codes, confirmation and reminder communications, surveys, and other attendee‑facing information, as well as post‑event wrap‑ups, content collection, and reporting. Analytics & Performance Measurement Track performance across marketing, digital, social, email, content, and event promotion efforts; maintain reporting tools and regular summaries. Support post‑campaign and post‑event reporting, documenting results, and insights to inform future marketing efforts. Original Content & Storytelling Support LaunchTN’s editorial calendar across digital, social, email, and owned media channels in alignment with brand voice. Bolster recurring content series and campaigns by coordinating story ideas, assets, featured subjects, and publishing schedules. Assist with content capture and production, including interviews, photography, video, quotes, and approvals, as well as research, briefs, and production coordination. Cross-Functional Collaboration Maintain organized project files, marketing calendars, content & asset libraries, and campaign documentation. Build strong working relationships with LaunchTN teams to understand priorities, needs, and timelines. Participate in marketing planning, project kickoffs, brainstorms, and campaign reviews. About You / Preferred Qualifications 1–2 years of experience in a marketing, communications, or related role. Agency, nonprofit, startup, or event marketing experience is a plus. Hands‑on digital marketing experience , including familiarity with website content updates and CMS platforms (WordPress or similar), social media publishing and management tools, email marketing platforms, and basic digital analytics. Strong project management skills , with the ability to juggle multiple initiatives, competing priorities, deadlines, and stakeholders while keeping work and deliverables on track. Exceptional attention to detail and a genuine appreciation for getting the small stuff right—including spelling, punctuation, links, dates, names, formatting, and messaging—without losing sight of the bigger picture. Experience supporting large‑scale live activations . Comfortable engaging with logistics, vendors, partners, and attendee‑facing details in a fast‑paced environment. Cool, calm, and collected under pressure. Able to maintain a positive, professional presence during public‑facing events and high‑volume moments. Strong written and verbal communication skills , with the ability to adapt messaging for different audiences and channels. Lean‑forward, hands‑on team player with a “no job too big or too small” attitude and an all‑hands‑on‑deck mindset, ready to jump in and pinch in wherever needed. Collaborative and service‑oriented. Curious and eager to learn , with an interest in marketing trends, social platforms, digital storytelling, and new ways to reach and engage audiences. Comfortable working in a high‑performing, small‑team environment with startup energy. Position Type/Expected Hours of Work: This is a full‑time position requiring 37.5 hours per week. LaunchTN’s hours of operation are generally Monday through Friday, 8:00 a.m. to 5:00 p.m. The Marketing Coordinator/Senior Coordinator role will be in office a minimum of three days per week for 7.5 hours each day, with some flexibility to complete remaining hours remotely. Evening and weekend work may be required as a part of occasional organization‑wide events. Benefits & Perks: Healthcare: LaunchTN pays 80% of individual/partner/family health, dental, and vision insurance. Plans are offered through the State of Tennessee. 401(K) Retirement: LaunchTN offers a safe harbor nonelective contribution of 8% Disability Insurance: LaunchTN covers 100% short‑term and long‑term disability insurance Basic Life and AD&D Insurance: LaunchTN covers 100% of basic life and AD&D insurance Paid Time Off: 4 weeks PTO + federal holiday schedule + office closed Christmas Eve through New Year + day off for your birthday Other items: $90/month cell phone stipend Pet‑friendly office #J-18808-Ljbffr