Senior Product Strategy Manager, Fire TV Growth

Amazon Fire TV is seeking a Senior Product Manager to define and drive the long-term growth strategy for Fire TV globally. This role is outward and forward-facing - defining where the business should go, how to get there, and how to plan and resource for it. You'll own growth strategy as a primary outcome - identifying high-impact opportunities, building scalable planning mechanisms, and translating business ambiguity into clear, data-backed decisions.

Key job responsibilities

- Lead annual business planning - goal setting, investment prioritization, and long-range forecasting - in close partnership with Finance, Data Science, and senior leadership, driving scenario planning, rigor, and governance

- Define and execute growth opportunities for Fire TV features, working with Product on prioritization and Marketing on attach and engagement goals

- Translate ambiguous business questions into structured analytical frameworks, delivering clear written recommendations that drive investment and prioritization decisions

- Build and scale strategic planning methodologies (e.g., TAM analysis, conjoint, scenario modeling) across markets and segments

- Wear a general manager hat across Fire TV's largest growth bets - owning KPI tracking and accountability structures, influencing cross-functional stakeholders, and equipping leadership with the narratives needed to stay aligned and act decisively

A day in the life

No two days look the same, but the work is always at the intersection of data, strategy, and decisions that matter. You dig into performance data, build a point of view, and bring it to a planning sync with Finance and senior leadership. Later, you're in a scenario planning session with Data Science - stress-testing the long-range forecast and pressure-checking assumptions that underpin the next annual plan. In the afternoon, a product strategy session: which features get prioritized next cycle, grounded in TAM estimates and attach rate models you built. You close the day on a KPI dashboard for one of Fire TV's largest growth bets - flagging what's on track and where the business needs attention.

About the team

We are a small but high-impact team sitting at the center of Fire TV's growth agenda. We bring together product, finance, data science, and marketing to help Fire TV execute at its highest potential - pushing the business forward at the inflection points that matter. Our work spans strategy, planning, and cross-functional execution: understanding where the market is headed, running the cadence of business reviews, and connecting the operating lines across Fire TV's functions. We partner directly with senior leadership on the decisions that shape Fire TV's future, and work closely with Product, Engineering, and Marketing to make sure great experiences reach millions of customers. If you thrive at the intersection of big-picture strategy and rigorous execution, you'll fit right in.

BASIC QUALIFICATIONS

- Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field

- 5+ years of product or program management, product marketing, business development or technology experience

- Experience owning/driving roadmap strategy and definition

- Experience in influencing senior leadership through data driven insights

- Experience in a corporate strategy, consulting or analytics role or a strategic function such as managing a P&L, customer satisfaction/loyalty, churn/retention improvement, revenue targets

PREFERRED QUALIFICATIONS

- Master's degree or equivalent

- Experience leading annual forecasting, planning, and variance analysis for a global business, with demonstrated ability to apply strategic planning methodologies such as TAM analysis, conjoint analysis, or scenario modeling

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

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