Marketing Operations Specialist

Are you looking for a high energy, strategic, and fast-paced position as a Marketing Operations Specialist? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes! For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium! Flexible work environment with onsite and work from home options – you choose when you want to come into the office! Active Employee Resource Groups open to all employees! Comprehensive onboarding program – a great introduction to our company, customers and culture! Growth and career advancement opportunities! Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science Professional development gained from conference attendance and participation in organizations like NC Tech Onsite 321 Coffee Shop providing free coffee and pastries to employees Serving an integral role for the entire marketing organization, the Marketing Operations Specialist will be responsible for ensuring seamless execution of lead intake, processing, and routing to the sales team. This role also supports system enhancements and data management within Salesforce and related platforms to optimize lead and client opportunity workflows. Reporting to the Director, Marketing Operations, the Specialist collaborates across departments and is an excellent entry point for building a career in marketing operations at Relias.

WHAT YOU’LL BE DOING:

Consistently analyzing process to look for areas of improvement and optimization and making recommendations on how to increase data integrity, processing time, and ultimately revenue. Process and enrich inbound leads, ensuring accurate placement within existing records or creating new ones. Manage lead-to-contact conversion, account creation, and opportunity routing using Salesforce and territory management tools. Leverage applications to keep sales teams aware of Marketing events, new collateral, and other resource notifications Work across business units to assist in the management and operations of sales and marketing solutions Assist in the preparation and reporting of marketing KPIs, including funnel analytics, conversion rates, and attribution metrics. Work cross functionally to help build data-driven reports and analyses relating to marketing funnel analytics, conversion rates, and attribution

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

Marketing Tool Management - Utilization of a wide range of relevant marketing enablement tools, including but not limited to Adobe Creative, AdRoll, HTML/CCS, Google Analytics, Salesforce, PowerBI, Competitive Platform, various email platforms, and related technologies to complete marketing tasks efficiently. The competency includes client management, accurate record keeping, handling of all data, processes, and workflows. Target Market Knowledge - The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions. This competency includes market segmentation, customer needs and preferences, and competitive landscape. 1+ years of experience in a data management or other role requiring prioritization and deadlines Experience working in a fast-paced start-up/high-growth environment where every individual makes a difference Detail-oriented, with excellent project management skills and the ability to successfully multi-task and manage several initiatives at one time Energetic team player, who thrives in a collaborative environment where many people contribute to the overall success of projects Established track record of consistent delivery and meeting or exceeding marketing deadlines Bachelor’s degree in Business, Marketing, Graphic Design, Journalism, or relevant field or equivalent experience

IT WOULD BE IDEAL IF YOU HAVE:

Knowledge of healthcare or previous SaaS experience a plus, but not Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions.

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30 days/quarter. #J-18808-Ljbffr Relias Learning, LLC