User Product Lead (Open Platform) TikTok (San Jose?

User Product Lead (Open Platform)

Location: San Jose

Employment Type: Regular

Job Code: A00004A

Responsibilities:

Lead the user-facing product direction for Mini Apps within TikTok Open Platform, including foundational capabilities and key verticals such as mini games and mini drama.

Design and optimize user discovery, consumption, and re-engagement experiences for Mini Apps across TikTok, including Search, video anchors, recommendations, sidebar entry points, Add to Home Screen, notifications, and other return-visit scenarios.

Identify high-impact user scenarios and product opportunities in mini games, mini drama, and other Mini App verticals, and build scalable product capabilities that can be opened to developers.

Improve product capabilities, traffic allocation, and growth mechanisms by balancing user experience, developer value, monetization, and platform efficiency.

Own roadmap planning, prioritization, and cross-functional execution. Partner with algorithm, client engineering, monetization, operations, safety, and vertical teams to deliver complex initiatives.

Track industry and ecosystem trends, identify new opportunities, and explore new user scenarios, business models, and platform capabilities.

Qualifications:

Minimum Qualification(s): Bachelor's degree or above, with 5+ years of product management experience in user-facing products, platform products, or growth products. Proven experience owning a complex product area end to end, from opportunity assessment and goal setting to solution design, launch, and iteration. Strong product leadership and team influence, with the ability to set direction, maintain execution rhythm, and uphold a high bar for product quality.

Preferred Qualification(s): Strong understanding of user experience, content distribution, growth mechanisms, and platform ecosystems, with sound judgment across user, developer, and platform value. Strong structured thinking, data analysis, and business judgment. Able to define problems clearly, set measurable goals, and drive product iteration through data and user feedback. Excellent cross-functional collaboration and execution skills, with the ability to build alignment and drive progress in ambiguous, multi-stakeholder environments. Experience with content platforms, gaming, mini drama, open platforms, or ecosystem businesses is preferred.

Compensation Description (Annually): The base salary range for this position in the selected city is $228000 - $396000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us: Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion: TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation: TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at