Marketing Director

Job Description

Job Description

Position Summary

We are seeking a strategic, hands-on Marketing Director to elevate our brand, communications, and digital presence. This leader will serve as the company's chief storyteller—an exceptional writer, skilled public relations professional, and visually minded communicator who can transform complex, technical work into clear and compelling narratives.

The Marketing Director will lead a major website redesign, manage the relationship with an external agency, and oversee the development of all written content and project portfolio materials. This role will also guide the organization through a firmwide brand refinement initiative by establishing updated standards, redesigning templates, enhancing internal documents, and building company-wide alignment through clear, consistent messaging.

The ideal candidate brings a rare blend of strategy and execution, creativity and analytics, and leadership and collaboration. This is a highly visible role for a marketing professional who is energized by shaping an evolving brand and translating organizational goals into impactful marketing outcomes.

Are you?

• A Skilled Communicator. You excel at meeting with stakeholders, asking the right questions, and translating technical or complex information into clear, engaging, and polished content. You understand how to position and "sell" ideas through compelling narratives, strong messaging, and audience‑focused storytelling.
• Proactive and Vigilant. You drive the company forward with fresh ideas, market insights, and innovative approaches, ensuring project teams stay dynamic and ahead of the competition.
• Confident and Self-motivated. You are recognized as a marketing expert, advocating for best practices, driving progress with initiative and accountability, and proactively seeking opportunities, even as a department of one.
• Skilled at Interdepartmental Collaboration. You understand how to partner with project teams. You seek to demonstrate value through genuine curiosity to understand pain points and execute initiatives that build trust and prove effectiveness.

Key Responsibilities

• Lead the firmwide marketing strategy by developing clear, actionable plans that elevate brand visibility, strengthen market positioning, and support business development goals.
• Shape and evolve the company's brand narrative, refreshing standards, modernizing templates, and developing clear, compelling messaging that brings the organization together under one cohesive identity.
• Craft and communicate the company's story, mission, and vision in a compelling way across multiple platforms, including digital, print, social media, events, and press.
• Work closely with the Business Development team to align marketing initiatives with business development goals. Collaborate on marketing materials and strategies that support lead generation, client acquisition, and strategic partnerships.
• Strengthen the company's public presence by leading PR initiatives, developing strategies, cultivating relationships with external partners, and identifying opportunities for earned media.
• Enhance digital presence and analytics, ensuring the website, social platforms, and other digital channels support engagement, recruiting, and growth objectives.
• Lead and direct a major website redesign, serving as project lead, managing timelines, guiding UX/content strategy, and overseeing all work performed by an external creative/technical agency.
• Mentor and coach staff to achieve optimal job performance. Support and encourage career development. Promote positive employee relations and support team building with open communication.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; advanced degree preferred but not required.
• 10+ years of progressive marketing experience, with 3+ years in a senior or director-level leadership role, preferred.
• A/E/C industry or professional services experience preferred; ability to quickly master new industries required.
• Demonstrated success in developing and executing marketing strategies that support organizational growth and business development goals.
• Proven ability to lead cross-functional initiatives, manage complex projects, and influence at all levels.
• Exceptional writing, editing, storytelling, and communication skills; able to translate complex information into clear, compelling content.
• Proficiency in Adobe Creative Suite, Canva, CRM systems, social media platforms, analytics tools, and SEO practices.
• Strong organizational and interpersonal skills with the ability to influence and collaborate across all levels of the organization.
• Experience hiring, mentoring, developing, and overseeing marketing staff, including setting expectations, managing performance, and fostering a high‑functioning, collaborative team culture.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Flexibility to work outside standard hours to support deadlines or events.
• Valid driver's license and driving record of 3 or fewer demerit points.

Pay Transparency Statement

The compensation range reflects the Company's reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs.

Benefits offered to eligible full-time employees include:

• Competitive salary and annual bonus
• Competitive Health, Dental, and Vision insurance plans
• Generous company matched 401(k) plan with a Roth provision
• Paid Time Off (PTO)
• Eight (8) paid holidays
• Life insurance (company paid)
• Short and long-term disability insurance (company paid)
• Flexible Spending Account and/or Health Savings Accounts
• Culture that provides work-life balance, and professional development and is community driven
• And much more!