Boden Apple Valley - Sales and Marketing Director

Job Description

Job Description

Boden Apple Valley, a Lifespark Senior Living Community, is looking for a Sales and Marketing Director to join our growing team!

Boden Senior Living of Apple Valley opened July 2022 in Apple Valley, MN.  It is located right off 155th Street across from Target. We help seniors  Age Magnificently in our gorgeous 64-unit, apartment style community providing Assisted Living, Independent Living and Memory Care services. Boden Senior Living of Apple Valley is a growing community with a passionate team who assists our residents Age Magnificently. Boden was voted Readers Best Assisted Living in 2023!  Join our team today!   

Schedule: Monday-Friday, Weekend Manager on Duty and Holiday Rotation Required
Wage: $60,000-$70,000 annually

Are you compassionate towards others?  Are you passionate about enriching the lives of others?  If so, we want you to join our team and help seniors Age Magnificently!  Our Director of Marketing becomes family and impacts the lives of our residents who live in a Lifespark Senior Living Community. 

In this position you will be responsible for analyzing, designing, developing, and implementing the community marketing plan to increase revenue. Additionally, this position requires ongoing evaluation of current practice and procedure within the marketing department and the discretion to make improvements as needed.  Duties include:

• Develop and execute facility strategic marketing plan.
• Identify short term and long-term goals based on market research analysis.
• Research and develop new sales opportunities by identifying customer requirements,
• competitor strategy and approach, and forecasting.

• Make recommendations to improve overall facility business development strategy.
• Maintain relations with the community and customers.
• Create opportunities for public speaking events in the community while executing the marketing plan.
• Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
• Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
• Review and adhere to departmental budget.
• Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
• Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.

• Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
• Manage marketing database and drive all necessary follow up contact.

Preferred Qualifications:

• Experience in sales and marketing, public relations, or advertising.
• Experience in healthcare is preferred.
• Ability to drive the success of multiple projects concurrently.
• Experience with using and developing multi-media campaigns.
• Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.
• Must have proficient knowledge of computer systems, including email use.

  Benefits:

• Annual reviews with wage increases
• Paid time off & paid holidays
• Medical, dental, vision benefits
• 401k + company match
• Employee Referral bonuses
• Tuition reimbursement and nursing loan forgiveness
• Flexible scheduling
• Career development

It has been and will continue to be our policy to provide equal employment opportunities to all employees and applicants without regard to age, race, creed, color, disability, marital status, sex, gender identity, national origin, ancestry, sexual orientation, arrest record, conviction record, military service, use or nonuse of lawful products off the Employer’s premises during nonworking hours, or declining to attend a meeting or to participate in any communication about religious matters or political matters, or any other status protected by federal, state, or local law.

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