Senior Marketing Analyst

Role Overview We are seeking an experienced and data-driven Analytics Senior Analyst to support our rapidly growing Direct-to-Consumer (DTC) business. This role is critical to unlocking insights that drive sales and subscription growth through our digital platforms. You will manage end-to-end analytics efforts, including website tagging and tracking, media pixels, and the delivery of actionable insights to inform strategic decisions. Responsibilities Analyze behavior across digital properties and DTC business. Identify trends and key drivers of sales, CRM and subscription growth. Lead implementation and ongoing management of Adobe Analytics, tagging and tracking. Develop dashboards, reports, and ad-hoc analyses that support business objectives and KPIs. Ensure robust data integrity, working to identify gaps and implement solutions for tracking and measurement. Continuously identify opportunities to improve site conversion, campaign efficiency, user experience and customer retention through data and insights. Translate complex data into clear, compelling stories and actionable insights for both technical and non-technical stakeholders. Qualifications Bachelor's Degree in Computer Science or a related mathematical field. 7–10 years of relevant experience. Media performance reporting. Site and app tagging. Experience with tag managers. SQL, JavaScript, HTML, CSS coding experience. Data layer management. Strong hands‑on experience with Adobe Analytics, including implementation and troubleshooting. Experience with tag management systems (Adobe Launch, GTM). Proficiency in data visualization and reporting tools (Tableau, Excel). Solid understanding of digital marketing, media attribution, and e‑commerce KPIs. Highly analytical with strong attention to detail and problem‑solving skills. Excellent communication skills; ability to translate data into business strategy. Familiarity with SQL or other query languages is a plus. Pay Range: $99,700.00 – $117,300.00 per year. Salary will be determined based on skills, qualifications, experience, and geographical location. Remote candidates residing in Alaska, California, Colorado, Illinois, New York, Oregon, or Washington may have state‑required minimum pay thresholds applied. Benefits Live Total Health program with medical, dental, and vision coverage for you, your spouse/domestic partner, and dependents, plus a wellness reimbursement program, 401(k) match up to 7.5%, 15% discount on company stock and more. Career development opportunities with a focus on exploration and growth rather than a linear ladder. Family support with Maven Family Planning and up to $30,000 for adoption, fertility, and surrogacy. Employee Resource Groups: Women’s Network, Black Employees’ Network, Veterans Network, Young Professionals, Pride Network, SAGE, Family TREE, and Associate Boards. Community service and volunteerism opportunities. Scotts is an EEO Employer, dedicated to a culturally diverse, drug‑free workplace. #J-18808-Ljbffr